I was just looking at the Ford online boredom campaign site. It’s just plain weird. Not quite as weird as Burger King’s Subservient Chicken, but weird.
Maybe when you’re a big company, it is cool to spend money on this. Seems a bit like a forced fad to me. Consider that the 18 and under crowd can post to YTMND and make something hillarious. Like this. No budget. You never know where the next good idea will be coming from these days…
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About the Author
Brian Wallace is the founder of NowSourcing, Inc., a social media agency since 2005 serving everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville, KY with his wife and children. He started the group social media blog,
Collective Thoughts and appears as a guest author on
Mashable and
Google Tutor.
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