Yesterday, I wrote about privacy concerns in which Facebook will be opening up user profiles to search engines such as Google. Many people are choosing to limit their public profiles, and understandably so. However, if you are using Facebook as a marketing tool to promote your blog, I’ve compiled some tips on how to best take advantage of this highly visible and growing service:
Go with what (or who) you know. Chances are, you know many people that have Facebook accounts already. Whether they are close friends, acquaintances, old business contacts, or college buddies, all of them will now see your blog. Can’t find them all by name? Married (name change) since you last spoke to them? No problem. You can find friends just by logging in to any number of different email accounts you have (i.e. Hotmail, Yahoo, Gmail, etc). You can also add friends through AOL Instant Messenger, or by importing your desktop email contact file.
Make your blog more visible on your profile. Sure, you can start by adding your blog site to your profile. This only gets your friends in the door, and calls no attention to your individual posts. The true power of Facebook is the number of great 3rd party apps that go on the Facebook platform. A very good 3rd party app to get your individual blog posts right on to your profile is Blog Friends written by I-Together. You can even add in your friend’s blogs as well as friends of friends:
Facebook Groups. As a similar concept to MyBlogLog groups, you have the ability to create Facebook groups. One more piece of promotion in your marketing arsenal.
RSS Feeds. Not only can you put on a link to your blog and individual blog posts, but you also have RSS feeds right from your Facebook profile as well.
Yes, some are saying that Facebook really messed up by opening up to search. Search is what many regard as killing the Myspace community (many jumping ship into Facebook, as alluded to by Compete) with a natural progression:
search indexable -> SEO -> spammers and other vagrants
Still, it doesn’t have to be that way. If Facebook is smart, they will focus on keeping spam off. WordPress can do it with Akismet, so why can’t Facebook?