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Don’t Let Technorati Drop Your Blog
Technorati means business with WordPress Blogs, and rightfully so. With all the potential vulnerabilities of older, unpatched versions of WordPress out there, many blogs have become fair game to spammers worldwide.
If you have not upgraded WordPress since 2.3.2, and have a claimed blog on Technorati, you probably received an email from Technorati architect Ian Kallen, who writes:
“…Blogs that have been compromised by this security vulnerability are typified by having links to spam destinations inserted onto the blog page. These link insertions may be invisible to casual observations; the links are often obscured by style attributes that render them invisible. These links are still seen by crawlers such as Technorati’s, Google’s and Yahoo’s. You can find these links by viewing the source of the blog pages or, when using Firefox, looking under “Tools” -> “Page Info” -> “Links”. Blogs hosted on wordpress.com are not affected by this issue; only blogs hosted on their own installations of WordPress from wordpress.org require concern…”
The NowSourcing blog was a couple versions back and noticed a couple spam links creeping up here, so we bit the bullet and upgraded to WordPress 2.5. For those of you that have not done so yet, be sure to at least be on 2.3.3.
The WordPress Automatic Upgrade plugin was surprisingly bump-free (be sure to check all the backup files, we noticed that the wp-content folder didn’t backup automatically).
Technorati has often been criticized of not being on top of things, but this time around I must say good job, Ian and crew! Granted that many will be running around like chickens with their heads cut off
Before you say “hey, you write about social media. Where’s the social media?” I was just getting to that 
Technorati authority and blog search coupled with WordPress blogging is at the heart of social media. If you woke up tomorrow and your or your client’s blog was dropped by Technorati, there could be some serious ramifications. Conversation is quickly becoming the new form of metrics in social media (sorry pageviews), and without a guide like Technorati, we’d be up a creek without a paddle.
But what if Technorati removed thousands of authority blogs en masse? Best upgrade soon, all!
About the Author
Brian Wallace is the founder of NowSourcing, Inc., a social media agency since 2005 serving everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville, KY with his wife and children. He started the group social media blog, Collective Thoughts and appears as a guest author on Mashable and Google Tutor.View all posts by Brian
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