Comments on: ROI Is a Number, Not “Awesome”

By: Michelle Salater

Michelle Salater — Sun, 27 Sep 2009 18:32:15 +0000

While I laughed reading your post, it really isn’t funny. Answering “Our ROI is awesome” is wrong on so many levels. I hear these answers quite a bit these days — it shows me that the person calling has no idea what he / she is talking about, they have little interest in understanding, and are just trying to make the sale. Great, great post! Thanks.

By: JLBraaten (Josh)

JLBraaten (Josh) — Thu, 30 Jul 2009 04:12:37 +0000

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ROI is a number, not "awesome" [link to post] I love the title.

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By: jlbraaten

jlbraaten — Thu, 30 Jul 2009 04:08:33 +0000

Your blog post was... awesome! Lol, no, really you make an excellent point. It can be easy for folks unfamiliar with Internet marketing to forget that you can measure everything. Thanks for the lovely reminder. .-= jlbraaten´s last blog ..The Top 8 Best Free Audio Podcast Downloads on the Web =-.

By: Elizabeth

Elizabeth — Mon, 27 Jul 2009 17:46:20 +0000

That’s awesome haha. ROI is a number that tends to just get thrown around but not many people know what to do with it or how to interpret it. You made a good point that it should be used as a marker but not the final goal.
.-= Elizabeth´s last blog ..Is there a payoff with social media? =-.

By: Frank Amoureuse

Frank Amoureuse — Mon, 27 Jul 2009 09:01:30 +0000

The hardest part is understanding the meaning of ROI and start using it.
You are damn right. Some people should start making the difference between words and numbers.

By: pozycjonowanie

pozycjonowanie — Mon, 27 Jul 2009 06:48:32 +0000

Very interesting article about ROI. I never had such a cool with someone advertising ROI as an “awseome” number but I believe that You had Telephone marketers often say something silly, there is no secret about a fact that they are not the specialists in who’s name they’re advertising so I think that their voice could not be really representative to the company they’re representing.
.-= pozycjonowanie´s last blog ..Praca w fabryce keczupu =-.

By: drewschulthess (drew schulthess)

drewschulthess (drew schulthess) — Fri, 24 Jul 2009 13:24:21 +0000

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RT @Nowsourcing ROI Is a Number, Not “Awesome” [link to post] --Working on an ROI focused landing page for our site.

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By: jisaac (jisaac)

jisaac (jisaac) — Fri, 24 Jul 2009 12:33:43 +0000

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Great article about the misconception of ROI with online advertising [link to post] ROI should be a number not a word

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By: Referralville (Referralville)

Referralville (Referralville) — Fri, 24 Jul 2009 11:51:21 +0000

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RT @jisaac Great article about the misconception of ROI with online advertising [link to post] ROI should be a number not a word

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