Comments on: Social Media Responsa to the Great ROI Debate

By: Brian Wallace

Brian Wallace — Thu, 18 Feb 2010 00:10:37 +0000

@Courtney: social media is indeed a different animal – one that the mainstream will still struggle to categorize and measure appropriately for the new few years to come.

There is no hard and fast rule to how companies use social media – interesting survey, by the way – would love to see what comes of it!

By: Courtney

Courtney — Wed, 17 Feb 2010 23:46:40 +0000

Like Kirk I love the statement. I hope you don’t mind if I use it to explain how social media is a different animal when it comes to metrics.
It is about the value that you company can add to a conversation not necessarily what you get out of it, because that is obvious to me through your statement.
I am also curious to know how companies are using Social Media. Is it just to drive traffic to their site or is it about starting a conversation? What tactics are working? What are common obstacles? How are you staffing for this medium?
My company, White Horse, is currently doing a survey on this idea. I invite you to take it. We are sending the results to interested participants.
The survey is here: http://www.surveymonkey.com/s/TZND7J2
If you have any questions about my comment or the survey please feel free to contact me.

By: Brian Wallace

Brian Wallace — Sun, 07 Feb 2010 01:07:25 +0000

Hey Kirk,

Thanks for dropping in. I checked out your links – funny that Krups didn’t even get back to you in the comments. Oh bother.

By: Kirk Skodis

Kirk Skodis — Sat, 06 Feb 2010 07:35:20 +0000

I love how you broke down your ROI statement. I fervently agree with the “medium I prefer” part which is all too often overlooked and underestimated. Reminds me of an old post I wrote about Krups: http://bit.ly/d1rPEZ

Also, here’s my company’s take on the ROI of Social Media Response (pls excuse the linkbait): http://www.gettrustworthy.com/response

By: Brian Wallace

Brian Wallace — Mon, 01 Feb 2010 17:25:02 +0000

Hey Raman,

Thanks for stopping in – I’ll be sure to read up and reply to your SVA post and give a follow up comment! Agreed that Samir is a smart guy

By: Raman Kia

Raman Kia — Mon, 01 Feb 2010 17:06:04 +0000

Hi Bryan,

Very insightful. I actually work with Samir at Morpheus Media. I am the Director of Social Media. Samir told me he was actually inspired to write his ROI post based on a post I had written on my blog called Forget ROI, It’s all About SVA (Strategic Value Added). He is a super smart guy but I would love your feedback too.

By: Brian Wallace

Brian Wallace — Sun, 31 Jan 2010 23:37:06 +0000

@atomicpoet: thanks for weighing in. What’s the value if I connect a small business to a much larger business and they get a highly rewarding partnership? That’s when people wake up and smell the coffee.

By: atomicpoet

atomicpoet — Sun, 31 Jan 2010 23:22:18 +0000

Nobody asks what the ROI of having a conversation is, yet everybody sees the value of it. In fact, IF someone were to ask me about the ROI of schmoozing, I’d laugh in their face.

By: uberVU - social comments

uberVU - social comments — Sun, 31 Jan 2010 18:44:15 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by samirbalwani: RT @nowsourcing Social Media Responsa to the Great ROI Debate http://ow.ly/1nNetB…