I’ve noticed a rise in social media professionals pushing services for social media management.
While I’m not trying to pick on anyone individually, I just can’t seem to figure this one out. In fact, if the only value that you’re trying to bring to a company is to Tweet and Facebook on their behalf, you may soon be needing to look for another job. Over the course of the next five years, this will just become part of the computer literate office manager.
This is pretty much the same fate as the social media purists. If you really want to be able to work in social media, you’d better be prepared to bring a multi-disciplinary approach to the table, including:
- data visualization/infographics
- User experience
- Conversion rate optimization
- Online reputation management
- Actual business experience!
and many more.
You really have to know what you are doing to successfully execute a well-vetted social media strategy. Facebook updates are important but they are only the tip of the iceberg when it comes to the way one must be pervasive in all these moving targets.
What else are you bringing to the table? Why should people hire you? Why should they keep you? Let us know in the comments.