Ever wonder how people see your online company offline?

Ever wonder how people see your online company offline?

I work at four different tech companies here in Louisville.  NowSourcing is my latest gig on the list, but the story of how I ended up here might lead some to question my sanity.

I discovered NowSourcing through social media channels.  When I saw they were hiring I emailed my resume and cover letter, not even expecting a call back.  I was somewhat surprised when they actually called me, due in part to a particularly outrageous claim I made in said cover letter.

When I walked into the office I stood there for a minute before anyone noticed me.  They were all hunched over their laptops working feverishly is a sparsely appointed room.  Someone approached me and asked who I was here to see and then asked me to sit down.  As I waited in the waiting room, someone came by and offered me a brownie.

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I was called into the President’s office and began my interview.  Both people interviewing me, while very nice, seemed slightly obsessed with what was happening on their computers.  Then there were several strange interview questions.  I was hired on the spot, which is uncommon but has happened to me before.

During the drive home, my happiness was overshadowed by a tiny bit of doubt.  Was this even a real company?  Why would they hire me if they were?  And what was up with the office?  I shook off my doubts and went home to celebrate.

The next evening I couldn’t sleep.  Those doubts had ballooned to massive proportions.  I imagined myself showing up on the first day on no one was there.  After all, the spartan nature of the office made it look like everyone could pack up their belongings in ten minutes and be gone forever.

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By 2 a.m. I had convinced myself that I didn’t really have a job.  There can’t possibly be a place in Louisville that does amazing infographics where people are nice and they offer me brownies and hire me on the spot.  NowSourcing was definitely a sham.

I got up and went into my office.  I Googled NowSourcing and poured through pages of search results about the company.  By Google page three I still had my doubts.  It’s worth noting here that 75% of users never scroll past the first page of search results.  I saw it in an infographic.

Once I reached Google page six I began to relax.  They had a portfolio full of amazing infographics with their logo at the bottom.  There was sufficient buzz about their work.  The President had been in Business First.  The deciding factor was this infographic I was very familiar with even before I knew they had made it.

I went to sleep relieved that I would be reporting to an actual company in a couple of weeks.  Nevermind that I showed up on my first day when only one person was in the office and spent the day working remotely with someone I had never met. Some of my coworkers were at the trade show in Vegas and Snowmageddon 2014 had the rest of them working remotely.  They eventually all came back and I met them all.

I’ve learned so much over the last month about the infographic business, and I’m here to tell you it’s a real thing and people actually do make them.  They have to come from somewhere, folks.  But what’s even more impressive is that I get to work with an amazing group of talented and fun people who offer me brownies and make kickass infographics.

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Photos Courtesy of That Jon Jackson

1 Comment

  1. Its really a matter of thinking what is the perspective view of the client in outer world of our works. Thank you for such a unique writing on this.

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