Comments on: How to Sell Social Media http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/ Social Media Marketing Explained Thu, 20 Nov 2008 15:20:22 +0000 http://wordpress.org/?v=2.6.3 By: David De Angelo http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-18411 David De Angelo Thu, 28 Feb 2008 06:07:32 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-18411 Love to see some case studies. I think many of your readers would! <em>David De Angelo's last blog post..<a href='http://www.seduction-chronicles.net/david-deangelo/#comment-973' rel="nofollow">By: David Deangelo Announces New Live Program</a></em> Love to see some case studies. I think many of your readers would!

David De Angelo’s last blog post..By: David Deangelo Announces New Live Program

]]> By: NZ seo http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-18181 NZ seo Mon, 25 Feb 2008 03:18:18 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-18181 I'd like to see a youtube video Brian - make it funny and show us your viral marketing skills :) I’d like to see a youtube video Brian - make it funny and show us your viral marketing skills :)

]]> By: How to Really Sell Social Media http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-17967 How to Really Sell Social Media Wed, 20 Feb 2008 16:49:09 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-17967 [...] Ok, some of us had a good laugh on my previous humor post on selling social media. But when it comes down to it, this is no laughing matter. People want to [...] [...] Ok, some of us had a good laugh on my previous humor post on selling social media. But when it comes down to it, this is no laughing matter. People want to [...]

]]> By: brian http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-17240 brian Mon, 11 Feb 2008 15:27:29 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-17240 @Paul Burani: a good consultant in any industry should be an expert storyteller. And yes, you need to get people excited about things going viral. Many probably have an idea of what going viral means, but that's far different from seeing what things actually translate to. @Paul Burani: a good consultant in any industry should be an expert storyteller. And yes, you need to get people excited about things going viral. Many probably have an idea of what going viral means, but that’s far different from seeing what things actually translate to.

]]> By: Paul Burani, Clicksharp Marketing http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-17234 Paul Burani, Clicksharp Marketing Mon, 11 Feb 2008 14:22:39 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-17234 I tend to think that the best way to sell social media is with a story. You start with the business scenario, talk about the creation of linkbait at the start, what multitude of channels was used, which hit, how we knew it, etc. And then of course how it was monetized... my go-to story usually doesn't raise eyebrows until I share three core metrics: pageviews, ad clicks (we were using Adsense), and dollars earned. You gotta convey the excitement of the viral explosion...we all know what it's like, but if we can't paint that picture in the client's eyes it becomes really hard to sell social media. <em>Paul Burani, Clicksharp Marketing's last blog post..<a href='http://smallbusinessblog.clicksharpmarketing.com/2008/01/26/2000-marketing-executives-agree-search-is-the-new-email/' rel="nofollow">2,000 marketing executives agree: Search is the new Email</a></em> I tend to think that the best way to sell social media is with a story. You start with the business scenario, talk about the creation of linkbait at the start, what multitude of channels was used, which hit, how we knew it, etc. And then of course how it was monetized… my go-to story usually doesn’t raise eyebrows until I share three core metrics: pageviews, ad clicks (we were using Adsense), and dollars earned.

You gotta convey the excitement of the viral explosion…we all know what it’s like, but if we can’t paint that picture in the client’s eyes it becomes really hard to sell social media.

Paul Burani, Clicksharp Marketing’s last blog post..2,000 marketing executives agree: Search is the new Email

]]> By: brian http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16877 brian Fri, 08 Feb 2008 03:55:20 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16877 @haven't learned yet: Might be fun to have on YouTube or podcast. Anyone else interested in seeing this? @Fat Lester Right on. It's better than if I were to drone on about the event. This is called value add, people! And you're welcome! :) @haven’t learned yet:
Might be fun to have on YouTube or podcast. Anyone else interested in seeing this?

@Fat Lester
Right on. It’s better than if I were to drone on about the event. This is called value add, people! And you’re welcome! :)

]]> By: Fat Lester http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16876 Fat Lester Fri, 08 Feb 2008 03:50:38 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16876 I don't care if it's just a promo for the Louisville talk, that was one funny post with some genuine insight. I don’t care if it’s just a promo for the Louisville talk, that was one funny post with some genuine insight.

]]> By: "I haven't learned to sell social media effectively, yet!" http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16869 "I haven't learned to sell social media effectively, yet!" Fri, 08 Feb 2008 02:25:17 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16869 This would be content to broadcast on You Tube or as a podcast. You guys thought about that? This would be content to broadcast on You Tube or as a podcast. You guys thought about that?

]]> By: brian http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16846 brian Thu, 07 Feb 2008 21:48:44 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16846 @Mark Dykeman - knowing it when you see it is a step ahead of the game. @David Deangelo - there are methods to measure social media as quantifiable, perhaps just not in the way you may be thinking. So to that extent, case studies can be made. @Todd Mintz - sadly, the IT department left to not be in charge of very much. @Mark Dykeman - knowing it when you see it is a step ahead of the game.

@David Deangelo - there are methods to measure social media as quantifiable, perhaps just not in the way you may be thinking. So to that extent, case studies can be made.

@Todd Mintz - sadly, the IT department left to not be in charge of very much.

]]> By: Todd Mintz http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16834 Todd Mintz Thu, 07 Feb 2008 19:33:20 +0000 http://nowsourcing.com/blog/2008/02/07/how-to-sell-social-media/#comment-16834 I always thought the IT department was in charge of social media...silly me. I always thought the IT department was in charge of social media…silly me.

]]>