Beth Kanter’s last blog post..My Oovoo Day With Pistachio on Presentations

Don’t get me wrong, RSS is great. Still, I think that RSS needs to evolve to capture a greater level of interest. It can quickly turn to information overload and another inbox to clean out if you are lax on it for a few days are are pumped up with feeds from all over.

In our experience with selling social media, it requires time and effort. Like most ad agencies that put together concepts to present to the client so they can show their creativity, we found that actually doing some research and presenting a populated Google Reader for them turns their lights on and moves them from unconsciously ignorant to consciously ignorant - which can be scary for them.

This is can be done quickly too. Set up a google account for the prospect, set up a Google Reader, begin pulling in feeds on their company and product names, tags in delicious, etc.

Then do some simple research into the groups areas of big social media sites and show them how many people are participating in the group and how active it is.

Once they see the conversations, they can’t help but to want to respond.

So in our experience, selling social media is about showing it to them, giving them something tangible.

Cheers.

James Clark’s last blog post..How Quickly Times Changes — A Look Back Before the Internet

@Trisha: yes, those were 2 important types. Good luck on launching the new sigte and drop by when it’s up!

@Kristen: indeed it is more fun to see a presentation in person vs. just trying to interpret what a presenter would have said along with the slides.

@Jeffrey: hope it helped you!

@nick huhn: thanks very much Nick, glad you enjoyed it. Your quotes were classic! Keep in touch, man!