How to Sell Social Media

by Brian Wallace

7 02 2008

I’m going to be leading a panel on how to sell social media at the Social Media Club, Louisville chapter on February 19th. My focus will be on selling social media to clients. This can sometimes be a tricky matter. You’ll hear things like this from prospective clients (my witty suggested thoughts in parentheses. Make sure that the person you’re attempting to sell to has a sense of humor. ):

Why would I ever need that? (Well, why are you calling me?

)

We need more information. (Can you show me every little detail of what you do so I can repurpose it?:) )

We’ll just try to do it ourselves. (Sure you will, but you’ll come back later when you get yourself in a bind.)

Is that like SEO? (Ok, now I want to smack you.)

Can I pay you to be on the xyz homepage? (Ok, now I want to punch you in the face.)

Gee, I don’t know. Can we test you out? (Sort of fair, but you get what you pay for.)

My web designer says that he knows how to do social media, so talk to him first (Fine, but would you mind asking my pediatrician how to be a matador? Seriously, come on.)

Really though, when I’m selling social media, I try to explain what social media is, how it breaks down, and where is a best fit for me to offer consulting for them. Also, I make sure they understand the closely fitting areas of community management and reputation management.

If you’re in the Louisville area, stop on in. I won’t disappoint (Hint: I’ll be asking for a volunteer).

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Categories : Social Media