Today, I gave a social media presentation for the American Marketing Association, Louisville’s monthly seminar. There was a great backdrop at the University Club, part of the University of Louisville where attendance was in upwards of 70. Read the rest of this entry »
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I’ll be presenting at the American Marketing Association tomorrow from 12:00-1:00pm, so if you’re in the Louisville area, come on by. The talk will be called “What You Always Wanted to Know About Social Media (but were afraid to ask).” As done in one of my prior presentations on Selling Social Media, I will make the presentation available via SlideShare after the event. Feel free to jump in via Twitter too. Read the rest of this entry »
Back in the days of Web 1.0 (along with hit counters), it was very trendy to have a guest book on your website and to invite everyone to sign it. The highlight of my 2002 was when the author Jeffrey Deaver came by my website and signed my guestbook. He and I had been chatting by email about one of his books and on impulse I asked him to sign the guestbook. But no sooner had he done so than the book began to fill up with spam and other assorted junk. Read the rest of this entry »
[Today's guest post is brought to your by Wayne Smallman. Wayne Smallman is the man behind the Blah, Blah! Technology blog: a focal point of his passion for technology, and a hallmark of his business mentality, writing style, and adeptness at making complex technology issues approachable and accessible.]
In providing a search service, Google have an obligation to ensure their service does not knowingly or willingly cause harm to us. So imagine my dismay to see malware being paraded in front of me after an innocuous and totally unrelated search…
Think of it this way, if you bought a magazine on the subject of fishing and it was full of premium rate telephone numbers to companies that looked like legitimate fishing and tackle supplies, but were really fronts for eBay scammers, you’d be pretty well annoyed, right?
So what’s the difference when Google sit back and allow malware to persist on their search engine? There is no difference.
To help cement my point, I’ll be playing Devils Advocate with myself, highlighting the various points and counter-points, to make it a much more nuanced discussion.
“Don’t we see people selling booze and smokes on Google? Isn’t that stuff harmful?”
Of course, but for whatever reason, these items are subject to laws. And are ostensibly not made to harm people, despite more recent findings highlighting otherwise. They’re only harmful in excess, while alcohol specifically is mostly harmless in moderation.
The things that Google lists as harmful are essentially constructed with the explicit purpose of causing harm, or at the very least, some level of disruption.
“So what about guns and knives — they’re legal, right? We see people selling them and they’re legal here in the US.”
If we use weapons as another example, then people are buying these things with the intention of inflicting harm, obviously. Or, at the very least, to defend themselves.
However, when I type a search for: “Steve Jobs ‘I like options’”, as I did, then I’m certainly not looking for guns, knuckle dusters, pepper spray, knives, Mace — or malware.
So why am I even seeing these things? If it’s the case that Google can’t guarantee the specificity of a search result, then those things are clearly not related, or offer something that is obviously in conflict with the search query should not be present.
As you’ll probably hear if you were to find yourself in a court of law, there’s a balance of probabilities to be considered, as well as degrees of harm.
But because Google are needlessly placing irrelevant search results in front of me, when I’m clearly looking for something that’s totally harmless, then the degree of harm they’re placing in front of me and everyone else is negligence on their part.
“Google places a warning next to the link. What more do you want?”
You’re making a perilously callous defense for Google here, which I find troubling.
That’s like letting me perform brain surgery, which inevitably kills the patient, then claiming that because neuroscience is still in its infancy, I’m not really to blame.
Not a particularly sound basis for any business, which on the balance of probabilities would suggest heavily that Google are acting with the interests of their business model first and the personal safety of their users second.
Shall we add pedophilia, or necrophelia to the list of things you think should be allowed on Google? Question is, where do you draw a sensible line? Of course, pedophilia is outlawed, but then so too are most of the things that are resultant of me clicking on some item of malware.
And this isn’t the first time I’ve seen such things for innocuous searches, either.
“I don’t need a baby-sitter! Ever heard the saying: ‘once bitten twice shy’? People can look after themselves. If they click on the wrong thing, they won’t do it a second time, will they?”
Thing is, in following your line of reasoning, we clearly place the legality of something second to its availability — which isn’t logical.
In some instances, finding such things as guns, knives and knuckle dusters available to buy is in contravention of laws within the countries where those searches are being performed.
But what we’re wandering into are issues of creating an informational police state. That’s a very different matter all together, one outside the remit of this discussion.
Both you and Google are making the assumption that the average person using the internet is full of scrutiny, endlessly vigilant and the enemy of naivety — the fact is, they’re often diametrically the opposite.
That’s why these ploys work, because some unscrupulous bastard knows only too well people will fall for clicking on something despite the warnings, sometimes just out of curiosity.
And because the degree of harm is set too high, more people with less net savvy will be harmed because people like you are educated just enough to avoid the snares & traps, but not wordly-wise enough to see that such things are wrong.
On the one hand, we have a broadly naive huge mass of people using the internet, who are prone to having their privacy and security compromised. On the other side is a small minority of people who are preying on the aforementioned.
What you’re doing is mounting a defense for Google that effectively places the latter party with equal to or greater privileges than the former. Because the latter party aren’t being dealt with, Google are essentially a market stall to these people.
Google owe it to the people using their search to make every reasonable effort to eradicate malware from their systems. Simply providing a warning isn’t good enough…
My favourite social networking site at the moment is without a doubt Friendfeed (but of course that is subject to immediate change if the “Next Big Thing” should rear its big ugly head).
But as with everything else on the internet, Friendfeed isn’t perfect by any means. Just like everyone else, I have my wishlist of what I would like to see on Friendfeed and it isn’t a big list compared to what others want to see. I am not a demanding person. My needs and desires are actually pretty small.
I am actually caught in a dilemma at the moment with Friendfeed. It’s the same dilemma I face with all new applications like this when I start out. On the one hand, I want to only subscribe to people that I know and end up with a close circle of real friends. That way, I shut out all the unnecessary noise, information overflow and so forth. I see only the quality stuff and I am disturbed only by real friends.
But on the other hand, I am finding Friendfeed insanely useful for work purposes (especially now that a memetracker has been developed). The more people I subscribe to, the more links I find to click on, that lead me to stories to write about. In a way, you could say that Friendfeed is helping to pay my bills. But then that leads me back to the noise and the information overflow that I was mentioning just a moment ago. By going through the links, the comments, the Likes, and God knows what else, I find myself literally drowning. More and more stuff gets added to Friendfeed every second and you can easily waste hours in there flailing, trying in vain to get out, only to find that Robert Scoble and Jason Calacanis are the lifeguards!
Which leads me to my first wish for Friendfeed. This was first wished for by Internet Duct Tape - don’t cross the streams! In other words, there has to be a way to stop the duplication of links. I often send the same link to Digg, Stumbleupon and Delicious and then that link gets posted three times on my Friendfeed account. There must be a way for Friendfeed to see that it is the same link and for two of those links to get zapped. I can’t believe it is beyond the abilities of the Friendfeed developers to work out a fix to this.
Another wish on my list would be for Friendfeed to pick up my comments on blogs and aggregrate them to my Friendfeed. By having all comments funnelled to FF, not only would I have everything in one place but it would also encourage the conversation to continue. I have tried setting up a Google Alert for my comments and then running the RSS feed through Friendfeed but it doesn’t work. I comment on a lot of blogs and I would love for all of those comments to be picked up and deposited on Friendfeed.
Internet Duct Tape has also done some great Greasemonkey scripts that I think should be picked up by Friendfeed as default features. There is one where you can filter out links according to a particular service (so all the YouTube links or all the Delicious links and so on).
There is also another one, by Friendfeed Apps, where you can mark links to be read later if you don’t have time to read it at that moment. The links get moved to a “read later” tab which is very useful.
The one thing I found extremely amusing with Friendfeed when I started using it was the “imaginary friends” feature. My first instinctive reaction was “imaginary friends! I haven’t had one of them since I was four years old!”. But when Steve Rubel discussed them in his blog, I finally realised the value of them. You can use them to track people who don’t use Friendfeed or don’t have any intention of using it - in other words, a stalker’s wet dream.
So Friendfeed still has some way to go until it is my perfect web application, but it is getting there. All it has to do is cut down on the noise, aggregrate my comments, integrate and improve some of the features that some developers have made and Bob’s your Uncle, we might actually have a perfect web app on our hands.
