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Bang For Your PPC Buck

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We all like to save money, and even though I've mentioned in the past how you can lower CPCs, I

New Media Goes Old School

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If you haven't heard me say it before, let me say it now: Although PPC is cutting edge marketing that

Google Sitelinks for Ads

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You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs. 
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For years one has been able to select keywords and have an ad live within mere minutes.  It is what

Shopping Engine Best Practices

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[caption id="attachment_1389" align="alignright" width="347" caption="best practices with shopping enginges"][/caption] OK.  We're past Thanksgiving, Black Friday, and Cyber Monday.  I told you
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[caption id="" align="alignright" width="275" caption="Best Holiday Movie EVER"][/caption] 'Tis the season to be selling.  So many sites make a large percentage
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You may or may not be aware, but in New York City this week is a little convention called SMX
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Quality scoring is a black box.  Everyone involved knows it's important, but some people consider it important enough to optimize

Writing Effective Ad Copy

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Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can
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You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few
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