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Excel is undoubtedly the most important program I use in conjunction with my PPC work. It's the Swiss
Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the
So it finally happened: Microhoo, YahooSoft, YaBing...however you call the search deal between Microsoft and Yahoo it is now officially
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You probably get them as much as I do: those sales calls from people who
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I was recently speaking to a fellow search marketer who was stumped as to why all the key
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When discussing PPC performance, people love to refer to the low hanging fruit. You know, that's the stuff
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Bing can be portrayed as a search marketer's best friend or biggest annoyance. Agencies, who
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It's not uncommon for me to meet people who are interested in getting started with paid
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Big news just came out from the Google Adwords blog. Now you can import your
One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a