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Real Time Search Meets Real Time PPC

Posted on 10 December 2009 (2)

ShareFor years one has been able to select keywords and have an ad live within mere minutes.  It is what fueled the search marketer’s obsession within instant gratification, knowing that one can start a test and take a lunch break, often to return to the results waiting in the interface.  Organic search has not been [...]

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StumbleUpon Releases New Topics: Facebook and More

Posted on 09 December 2009 (3)

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(image credit: xyzzy)
What a year it has been for StumbleUpon.
First, having it break away from eBay (who’s been on a divestiture streak as it is, also recently spinning off Skype) and be repurchased by the original founders seems to be paying off.  Since then, we’ve seen:

A new UI (in beta for a while and rolled [...]

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Shopping Engine Best Practices

Posted on 04 December 2009 (1)

ShareOK.  We’re past Thanksgiving, Black Friday, and Cyber Monday.  I told you what to expect during the holidays with PPC accounts, and now we’re talking shopping channels.  These are where some people go when they know exactly what they want and they’re looking for one thing, and one thing only: Bargains.  There are dozens of [...]

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The Little Things in Social Media

Posted on 24 November 2009 (7)

Although I’m usually knee-deep in the latest toys of social media, I like LinkedIn. Yes, you heard me. For all the criticism that LinkedIn receives, I find it to be one of the most stable social sites, consistently growing, and abound with reliable information. But, back to the little things, the ones which really make Linkedin special to me.

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Facebook Fan Pages Now Allow Location and Language Targeting

Posted on 20 November 2009 (6)

ShareFacebook just started adding an option for your brand pages to choose your audience visibility on  wall postings:
While this may seem like not that big a deal, think of the possibilities.  Users targeting multiple countries and languages can now have multi-purpose brand pages that can reach all, rather than making smaller, localized one-off versions of [...]

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What to Expect from PPC Accounts During The Holidays

Posted on 18 November 2009 (7)

Share‘Tis the season to be selling.  So many sites make a large percentage of their income during these last 6 weeks of the year.  For some, it’s even make-or-break–especially with the year we’ve had.  For those of you who spend your day running a business instead of PPC accounts, here is a brief rundown of [...]

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