by Brian Wallace | Sep 21, 2009 | PPC
Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must: Grab the... by Brian Wallace | Jul 30, 2009 | PPC
So it finally happened: Microhoo, YahooSoft, YaBing…however you call the search deal between Microsoft and Yahoo it is now officially signed with the biggest pen I have ever seen. There has been tons of write-ups on the pros and cons by people with a lot more... by Brian Wallace | Jul 23, 2009 | PPC
You probably get them as much as I do: those sales calls from people who can “guarantee top positioning in Google and other search engines”. Little do they know that when they call me, they’re talking to someone who doesn’t mind showing them...