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Quality scoring is a black box.  Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may.  Regular readers of these posts may realize that I am one to fall in the latter of [...]

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One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a keyword that has the potential for a lot of traffic and lots of sales. If you’re in that situation, there are ways to compete by getting maximum exposure and going beyond Google’s quality score. The [...]

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