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Google Sitelinks for Ads

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You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs. 
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You may or may not be aware, but in New York City this week is a little convention called SMX
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Quality scoring is a black box.  Everyone involved knows it's important, but some people consider it important enough to optimize

Writing Effective Ad Copy

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Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can
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You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few
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Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the
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[caption id="" align="alignright" width="359" caption="Courtesy: BusinessInsider.com"][/caption] You probably get them as much as I do: those sales calls from people who
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[caption id="" align="alignright" width="289" caption="credit: BusinessInsider.cm"][/caption] Bing can be portrayed as a search marketer's best friend or biggest annoyance.  Agencies, who
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Image by labnol via Flickr It's not uncommon for me to meet people who are interested in getting started with paid
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One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a
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