"microsoft" Archives

Should I Advertise on Bing?

Posted on 02 July 2009 (8)

Bing can be portrayed as a search marketer’s best friend or biggest annoyance.  Agencies, who typically charge based on percentage of media spend, hated Live/MSN search because it had relatively no search volume, which meant no media to spend, which meant no fees to charge.  It also has the hardest user interface to properly setup [...]

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Yahoo Ninjas Wearing Microsoft Bibs Attack Google Bean Bags

Posted on 28 May 2009 (5)

I don’t know why, but tech companies seem to love chiatchkies.  You know, those little give-aways that you see at convention booths and freebies that they send as holiday gifts.  I’ve seen several over the years–everything from the Yahoo insta-yodel to the Google cool-fridge.  Even if you don’t qualify for the gifts, or can’t get [...]

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