"msn" Archives

Combating Click Fraud – Putting the Engines to Work

Posted on 06 August 2009 (9)

Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the expense of the search engines. Here are some helpful tools to submit claims to the various click quality departments. It can be time consuming, but every dollar you get in credit is a dollar you’re [...]

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The ABCs of PPC: How Much Should My Clicks Cost?

Posted on 24 June 2009 (10)

Image by labnol via Flickr

It’s not uncommon for me to meet people who are interested in getting started with paid search, but have no idea how to get started.  That’s usually why they come to me in the first place.   More often than not, there is one question that trumps all others right out of [...]

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