You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few that are written for Yahoo. I assume that you will know some of the Google ones, as this post will essentially just show the differences between Yahoo best practices and Google best practices. If you [...]
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When discussing PPC performance, people love to refer to the low hanging fruit. You know, that’s the stuff that’s easy to accomplish with little effort that yields great results. This typically refers to getting more conversions for cheap, but how do you do it? Here are a couple ways to pick that low [...]
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It’s not uncommon for me to meet people who are interested in getting started with paid search, but have no idea how to get started. That’s usually why they come to me in the first place. More often than not, there is one question that trumps all others right out of [...]
