by Brian Wallace | Jan 15, 2010 | PPC
You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs. Those are called SiteLinks, and now Google has a beta in place that lets you include SiteLinks in your ads that reach top position. ... by Brian Wallace | Oct 7, 2009 | Google, PPC
You may or may not be aware, but in New York City this week is a little convention called SMX East. This is one of the famous conferences put on by Danny Sullivan and team. SMX East usually draws a big agency crowd, but as with so many conferences, is a great place... by Brian Wallace | Oct 1, 2009 | PPC
Quality scoring is a black box. Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may. Regular readers of these posts may realize...