You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs.
You may or may not be aware, but in New York City this week is a little convention called SMX
Quality scoring is a black box. Everyone involved knows it's important, but some people consider it important enough to optimize
Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can
You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few
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Excel is undoubtedly the most important program I use in conjunction with my PPC work. It's the Swiss
Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the
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You probably get them as much as I do: those sales calls from people who
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When discussing PPC performance, people love to refer to the low hanging fruit. You know, that's the stuff
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Bing can be portrayed as a search marketer's best friend or biggest annoyance. Agencies, who