by Brian Wallace | Oct 7, 2009 | Google, PPC
You may or may not be aware, but in New York City this week is a little convention called SMX East. This is one of the famous conferences put on by Danny Sullivan and team. SMX East usually draws a big agency crowd, but as with so many conferences, is a great place... by Brian Wallace | Oct 1, 2009 | PPC
Quality scoring is a black box. Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may. Regular readers of these posts may realize... by Brian Wallace | Sep 21, 2009 | PPC
Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must: Grab the...