"Yahoo" Archives

Yahoo News + Google Updates = Busy Week!

Posted on 07 October 2009 (4)

You may or may not be aware, but in New York City this week is a little convention called SMX East.  This is one of the famous conferences put on by Danny Sullivan and team.  SMX East usually draws a big agency crowd, but as with so many conferences, is a great place for companies [...]

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My Quality Score is Fine, Right? RIGHT?!

Posted on 01 October 2009 (6)

Quality scoring is a black box.  Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may.  Regular readers of these posts may realize that I am one to fall in the latter of [...]

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Writing Effective Ad Copy

Posted on 21 September 2009 (8)

Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must:

Grab the searcher’s attention against 10 organic links [...]

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Yahoo! Search Marketing Best Practices

Posted on 03 September 2009 (4)

You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few that are written for Yahoo.  I assume that you will know some of the Google ones, as this post will essentially just show the differences between Yahoo best practices and Google best practices.  If you [...]

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Combating Click Fraud – Putting the Engines to Work

Posted on 06 August 2009 (9)

Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the expense of the search engines. Here are some helpful tools to submit claims to the various click quality departments. It can be time consuming, but every dollar you get in credit is a dollar you’re [...]

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