You may or may not be aware, but in New York City this week is a little convention called SMX East. This is one of the famous conferences put on by Danny Sullivan and team. SMX East usually draws a big agency crowd, but as with so many conferences, is a great place for companies [...]
Quality scoring is a black box. Everyone involved knows it’s important, but some people consider it important enough to optimize for it while others go on about their day and accept the score they get, come what may. Regular readers of these posts may realize that I am one to fall in the latter of [...]
Ad copy is a unique aspect of the search campaign because it is the only part that the visitor can interact with. Marketing Sherpa estimates say that a searcher will spend only 0.7 seconds on average reviewing an ad, yet in that small amount of time you must:
Grab the searcher’s attention against 10 organic links [...]
You can find hundreds or even thousands of best practices guides for AdWords, but there seem to be very few that are written for Yahoo. I assume that you will know some of the Google ones, as this post will essentially just show the differences between Yahoo best practices and Google best practices. If you [...]
Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the expense of the search engines. Here are some helpful tools to submit claims to the various click quality departments. It can be time consuming, but every dollar you get in credit is a dollar you’re [...]
