Presentation: Getting Hired Through Social Media

Image via Wikipedia For those of you still at SES New York or just happen to be around New York City, I’ll be presenting at Pace University‘s downtown campus today at 6:30pm. It’s a free event and would love for you to come. It’s all about...

Google PPC Auctions Explained

Image by Getty Images via Daylife Chances are you understand the basics of Google’s click auction.  If you didn’t you probably wouldn’t be interested enough in PPC to do research, read blogs like this one, or try to maximize your performance on the...

10 Rules of Social Media

Image via CrunchBase Several days ago I put together 10 rules of social media.  For those of you that missed them amist the Twitter chatter, here they are, nice and concise: Rule #10 in social media: multitasking makes you stupid. Do a single task and increase quality...

Follow Friday: SXSW Edition

Let me just say it one more time – SXSW was a lot of fun.  If I ever had any doubts about social media bringing people together, I’m all in now.  It is really great to finally meet clients, partners, friends, and associates that we’ve chatted online...

Searchonomics – How Lowering Bids Can Raise Total Cost

Image via Wikipedia I’m a huge fan of testing. If you’re running PPC campaigns and aren’t testing, then you’re not doing your job. Just because keywords in your campaigns are delivering traffic and conversions, it doesn’t mean your campaign is optimized. The entire...