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Follow Friday: SXSW Edition

Let me just say it one more time – SXSW was a lot of fun.  If I ever had any doubts about social media bringing people together, I’m all in now.  It is really great to finally meet clients, partners, friends, and associates that we’ve chatted online...

Searchonomics – How Lowering Bids Can Raise Total Cost

Image via Wikipedia I’m a huge fan of testing. If you’re running PPC campaigns and aren’t testing, then you’re not doing your job. Just because keywords in your campaigns are delivering traffic and conversions, it doesn’t mean your campaign is optimized. The entire...

SXSW Overflow and the Power of IRL

As this is my first SXSW Interactive, I wasn’t really sure what to expect.  You can spend all day looking at guides on SXSW, tips for newbies, and my.sxsw, watch #sxsw and the like.  In short, this is all overflow.  It’s overwhelming when you basically...