The ABCs of PPC: How Much Should My Clicks Cost?

Image by labnol via Flickr It’s not uncommon for me to meet people who are interested in getting started with paid search, but have no idea how to get started.  That’s usually why they come to me in the first place.   More often than not, there is one...

Double the RSS Subscribers? Thank You, FriendFeed!

The popular real-time feed aggregator, FriendFeed, can bring a bit of traffic to a blog. As of today, FriendFeed’s Kevin Fox has announced it is adding its subscriber count to the number of RSS subscribers. Site admins should start seeing a spike, possibly very...

Import Analytics Goals into Adwords

Image via CrunchBase Big news just came out from the Google Adwords blog.  Now you can import your established goals in Google Analytics over to your Adwords account.  This means that you won’t need to separate Adwords conversion code anymore. The blog post...

How to Compete with Bigger Advertisers on Popular Keywords

One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a keyword that has the potential for a lot of traffic and lots of sales. If you’re in that situation, there are ways to compete by getting maximum...

Facebook Finally Lets in Some Bling

Following many controversial updates and revamps of Facebook‘s user interface design, their team finally seems to get something right. Announcing Facebook Usernames, which basically will act as part of your profile’s slug/url. Ideally, your username will...