PPC & Excel: The Perfect Marriage

Image via Wikipedia Excel is undoubtedly the most important program I use in conjunction with my PPC work. It’s the Swiss Army Knife of online tools where I build my keyword lists, write my ad copy, prep campaigns and ad groups for uploading, and the center of...

Your Medium is Dying! Or is it? How Hulu is Saving Television

Traditional media is thought to become quickly irrelevant as we progress in Internet-based technology. The print media companies have almost all gone to the government begging for a bail out, while continuing to fold, irregardless of the financial support. Television...

10 Twitter Ranking Sites: Cut Out the Noise

With the widespread growth and popularity of Twitter these days, the userbase so broad, do you know your place within this vast social network? How do you rank amongst your fellow Tweeple? The following 10 Twitter ranking websites are being graded on a scale of 1-10...

Combating Click Fraud – Putting the Engines to Work

Click fraud is a way of life for the search engine marketer, but its impact can be minimized at the expense of the search engines. Here are some helpful tools to submit claims to the various click quality departments. It can be time consuming, but every dollar you get...

Social Gaming, Micropayments, and Brilliance

Anyone that sees me on Facebook probably thinks I’m a Mafia Wars addict.  If I were to tell you I was doing research, you’d probably laugh – but I am. 🙂 I’ve been closely watching the frequency of social interactions that Zynga, the makers of...