Social Media Responsa to the Great ROI Debate

If you’ve ever spoken to me personally, you probably know by now that I’m not a big fan of ROI. (My response to Samir’s post may give you a bit more insight on some of my ROI thoughts.) In general, I feel that ROI can be manipulated to include /...

New Media Goes Old School

If you haven’t heard me say it before, let me say it now: Although PPC is cutting edge marketing that is quickly becoming more and more mainstream, its roots lie in one of the oldest forms of marketing: direct marketing.  We know this through credit card offers,...

Google Sitelinks for Ads

You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs.  Those are called SiteLinks, and now Google has a beta in place that lets you include SiteLinks in your ads that reach top position. ...

Appsturbation

App-stur-ba-tion (noun) – The overabundance of applications that don’t fulfill any new, meaningful purpose. Lately, I’ve seen several of the social media thought leadership embracing personal iPhone applications that turn out to be  nothing more than...