If you read my blog, there is a good chance that you have a blog yourself, or that you’ll have one someday soon. As you know, blogging is a lot more work than you might initially think. One of these factors is the amount of time spent on commenting: approving comments, responding to comments, and [...]
If you’ve ever spoken to me personally, you probably know by now that I’m not a big fan of ROI. (My response to Samir’s post may give you a bit more insight on some of my ROI thoughts.)
In general, I feel that ROI can be manipulated to include / exclude the projects that people want [...]
When I look at some of the folks on Twitter these days, I find it incredible that some of them have 50,000, 500,000, or even over a million followers. If you aren’t famous in your own right, why are all these people following you?
If you haven’t heard me say it before, let me say it now: Although PPC is cutting edge marketing that is quickly becoming more and more mainstream, its roots lie in one of the oldest forms of marketing: direct marketing. We know this through credit card offers, infomercials, and any other piece of marketing material [...]
You have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs. Those are called SiteLinks, and now Google has a beta in place that lets you include SiteLinks in your ads that reach top position. Here’s how it works:
In the campaign settings you need to turn [...]
App-stur-ba-tion (noun) – The overabundance of applications that don’t fulfill any new, meaningful purpose.
