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Chicken Suits, Killer Dust Bunnies & Branding: Why Good Content Is Crap

Posted on 01 March 2010 (6)

Arianna Huffington, Jason Calacanis, and Michael Arrington (to name a few) got filthy stinking rich by using one important tool. Sadly, most website owners have it and never use it.

Instead, many site owners hide their Excalibur (or light saber, if that’s more your thing) in a dark corner somewhere and rarely bring it out into daylight. But, if you’re brave enough to fight off the spiders, bats, and killer dust bunnies, you’ll be able to expand and grow your business far beyond its current expectations.

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Social Media From Across the Pond

Posted on 24 February 2010 (9)

ShareGuest post by Justin Parks – He’s Northern Irish and a big time advocate of social media stuff and making sure its done right.  Loves a pint of the black stuff from time to time and tends to swear a lot.  You have been warned!   He hangs out on twitter and on his social [...]

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Bang For Your PPC Buck

Posted on 19 February 2010 (2)

ShareWe all like to save money, and even though I’ve mentioned in the past how you can lower CPCs, I thought I will share a couple quick and simple ways you can make the money you’re spending on search work a little harder.
Paying By Credit Card: Most people try to get on an invoicing plan [...]

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10 Reasons People Aren’t Commenting on Your Blog

Posted on 08 February 2010 (60)

ShareIf you read my blog, there is a good chance that you have a blog yourself, or that you’ll have one someday soon.  As you know, blogging is a lot more work than you might initially think.  One of these factors is the amount of time spent on commenting: approving comments, responding to comments, and [...]

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Social Media Responsa to the Great ROI Debate

Posted on 29 January 2010 (9)

ShareIf you’ve ever spoken to me personally, you probably know by now that I’m not a big fan of ROI. (My response to Samir’s post may give you a bit more insight on some of my ROI thoughts.)
In general, I feel that ROI can be manipulated to include / exclude the projects that people want [...]

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Twitter Reality Check: How Many Followers Should You Really Have by Now?

Posted on 19 January 2010 (19)

When I look at some of the folks on Twitter these days, I find it incredible that some of them have 50,000, 500,000, or even over a million followers. If you aren’t famous in your own right, why are all these people following you?

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