by Mike Hall | Nov 13, 2025 | Agencies / PR / Advertising / Marketing
In today’s marketplace, the independent, mom-and-pop business owner is the underdog. They are the chief cook, the lead salesperson, the HR department, and the marketing director, all rolled into one. They are forced to build a brand from scratch, competing with a tiny... 
by Mike Hall | Nov 12, 2025 | Associations
Selling a complex, high-stakes B2B solution is one of the toughest jobs in marketing. You’re not selling a pair of shoes; you’re selling a multi-year, six-figure partnership that will be deeply woven into the fabric of your client’s business. Now, what if that... 
by Mike Hall | Nov 12, 2025 | Business
For decades, the marketing playbook for a local HVAC business was simple, predictable, and effective. You bought a big, bold ad in the Yellow Pages, you had a memorable jingle on local radio, and, if the budget was big, you ran a trustworthy-looking commercial on the... 
by Mike Hall | Nov 7, 2025 | Blog
In an economy saturated with uncertainty, firms face a formidable challenge: employee retention. Whether businesses are flourishing or faltering, retaining a dedicated workforce remains a persistent priority. Yet, amidst financial turbulence and market... 
by Mike Hall | Nov 6, 2025 | Tech
Many businesses measure the effectiveness of advertising campaigns using ROAS (Return on Ad Spend), but there is significant value in shifting focus to another metric: POAS. This calculation centers on profit rather than top-line revenue, providing a thorough... 
by Brian Wallace | Nov 6, 2025 | Business
In this marketing world, agility is everything, but so is accountability. Campaigns move fast, content volumes explode, and teams juggle an ever-growing mix of digital channels, creative assets, and compliance requirements. That’s why more marketing operations... 
by Mike Hall | Nov 1, 2025 | Blog
Recruitment has evolved beyond instinct and intuition. Today, the most successful organisations are using data to shape their hiring strategies, uncover insights, and connect with candidates who not only fit the role but also elevate the business. A data-driven... 
by Mike Hall | Nov 1, 2025 | Blog
If you’ve been injured because someone else acted carelessly, you probably want two things: to heal and to get fair compensation. Naturally, one of the first questions people ask is how long the personal injury claims process takes. While many hope for a quick... 
by Mike Hall | Oct 24, 2025 | Marketing Agencies
Across the consulting world, a subtle power shift has been underway. Companies that once turned automatically to global consulting giants are now giving smaller firms a closer look. What once mattered most, such as brand name, headcount, and global reach, is losing... by Mike Hall | Oct 22, 2025 | Agencies / PR / Advertising / Marketing
In our increasingly digital world, it might be surprising to learn that the paper check is still a powerful and widely used tool in the world of business-to-business commerce. Millions of small businesses rely on checks for everything from payroll to vendor payments....