Why are people so bad at pitching?

With journalists receiving hundreds of email pitches every day, making a genuine impression can be quite difficult.
Finding the right contact and ultimately making your pitch stand out above the crowd takes just the right amount of research, experience, and heart.
We tackled some tried and true tips for pitching, how not to pitch, and gave you the inside scoop from the professionals on what they want to hear/the best ways to fail at pitching in this infographic.

Why are people so bad at pitching?