Could Stumbleupon Help To Revolutionize Online Search?

3 06 2008

Out of all the online social networks I have tried, the one I always continue to use on a regular basis is Stumbleupon. Clicking that Stumble button is like a drug and many a hour has disappeared without a trace while I find sites that I wouldn’t normally have found without the aid of this amazing social network.

But to simply label Stumbleupon a social network where you can find other amazing websites belittles its other amazing potential. For example, I have noticed it starting to influence search engines such as Google and Yahoo. Could Stumbleupon’s human-filtered search results be the beginning of the next evolution of search engines that could see the all-powerful Google algorithim be made redundant?
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Google: Hey Kid, Come Check out this Cool Shiny Red Button!

23 05 2008

Google Malware Warning on SERPS

[Today's guest post is brought to your by Wayne Smallman. Wayne Smallman is the man behind the Blah, Blah! Technology blog: a focal point of his passion for technology, and a hallmark of his business mentality, writing style, and adeptness at making complex technology issues approachable and accessible.]

In providing a search service, Google have an obligation to ensure their service does not knowingly or willingly cause harm to us. So imagine my dismay to see malware being paraded in front of me after an innocuous and totally unrelated search…

Think of it this way, if you bought a magazine on the subject of fishing and it was full of premium rate telephone numbers to companies that looked like legitimate fishing and tackle supplies, but were really fronts for eBay scammers, you’d be pretty well annoyed, right?

So what’s the difference when Google sit back and allow malware to persist on their search engine? There is no difference.

To help cement my point, I’ll be playing Devils Advocate with myself, highlighting the various points and counter-points, to make it a much more nuanced discussion.

Talking about Malware on Google

“Don’t we see people selling booze and smokes on Google? Isn’t that stuff harmful?”

Of course, but for whatever reason, these items are subject to laws. And are ostensibly not made to harm people, despite more recent findings highlighting otherwise. They’re only harmful in excess, while alcohol specifically is mostly harmless in moderation.

The things that Google lists as harmful are essentially constructed with the explicit purpose of causing harm, or at the very least, some level of disruption.

“So what about guns and knives — they’re legal, right? We see people selling them and they’re legal here in the US.”

If we use weapons as another example, then people are buying these things with the intention of inflicting harm, obviously. Or, at the very least, to defend themselves.

However, when I type a search for: “Steve Jobs ‘I like options’”, as I did, then I’m certainly not looking for guns, knuckle dusters, pepper spray, knives, Mace — or malware.

So why am I even seeing these things? If it’s the case that Google can’t guarantee the specificity of a search result, then those things are clearly not related, or offer something that is obviously in conflict with the search query should not be present.

As you’ll probably hear if you were to find yourself in a court of law, there’s a balance of probabilities to be considered, as well as degrees of harm.

But because Google are needlessly placing irrelevant search results in front of me, when I’m clearly looking for something that’s totally harmless, then the degree of harm they’re placing in front of me and everyone else is negligence on their part.

“Google places a warning next to the link. What more do you want?”

You’re making a perilously callous defense for Google here, which I find troubling.

That’s like letting me perform brain surgery, which inevitably kills the patient, then claiming that because neuroscience is still in its infancy, I’m not really to blame.

Not a particularly sound basis for any business, which on the balance of probabilities would suggest heavily that Google are acting with the interests of their business model first and the personal safety of their users second.

Shall we add pedophilia, or necrophelia to the list of things you think should be allowed on Google? Question is, where do you draw a sensible line? Of course, pedophilia is outlawed, but then so too are most of the things that are resultant of me clicking on some item of malware.

And this isn’t the first time I’ve seen such things for innocuous searches, either.

“I don’t need a baby-sitter! Ever heard the saying: ‘once bitten twice shy’? People can look after themselves. If they click on the wrong thing, they won’t do it a second time, will they?”

Thing is, in following your line of reasoning, we clearly place the legality of something second to its availability — which isn’t logical.

In some instances, finding such things as guns, knives and knuckle dusters available to buy is in contravention of laws within the countries where those searches are being performed.

But what we’re wandering into are issues of creating an informational police state. That’s a very different matter all together, one outside the remit of this discussion.

Both you and Google are making the assumption that the average person using the internet is full of scrutiny, endlessly vigilant and the enemy of naivety — the fact is, they’re often diametrically the opposite.

That’s why these ploys work, because some unscrupulous bastard knows only too well people will fall for clicking on something despite the warnings, sometimes just out of curiosity.

And because the degree of harm is set too high, more people with less net savvy will be harmed because people like you are educated just enough to avoid the snares & traps, but not wordly-wise enough to see that such things are wrong.

On the one hand, we have a broadly naive huge mass of people using the internet, who are prone to having their privacy and security compromised. On the other side is a small minority of people who are preying on the aforementioned.

What you’re doing is mounting a defense for Google that effectively places the latter party with equal to or greater privileges than the former. Because the latter party aren’t being dealt with, Google are essentially a market stall to these people.

Google owe it to the people using their search to make every reasonable effort to eradicate malware from their systems. Simply providing a warning isn’t good enough…



Google Reader Has Just Got Socially Sexier

12 05 2008

I think Google Reader has just got a damn sight more sexier and any lingering disloyal thoughts I might have had about going back to My Yahoo are now well and truly gone. The reason for my unwavering loyalty? Notes! Yes you heard me right - notes!

There’s now no doubt now that Google is gradually building a social network to rival all other social networks but it all seems to be in dribs and drabs and it’s a bit confusing how they are going to eventually connect it all up. I mean, let’s look at the various strands :


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TrueKnowledge: A Look at Natural Language Search

9 11 2007

TrueKnowledge

I saw a write up of TrueKnowledge earlier on ReadWriteWeb, and must say that if this company can deliver what they are saying, they really could give Google a run for their money.

Some might say, “big deal. Ask.com did that already with answers years ago”. Not so. TrueKnowledge seems to take things a step further by being able to translate multiple complex queries and make sense of data found in their internal knowledgebase, as well as harvest external information. The video shows a practical application of this when they ask the system to find the current time at the GooglePlex.

Still, AskJeeves is still fresh in some people’s minds. This story speaks of the demise of Jeeves:

The decision to drop Jeeves was a necessary step in an important re-branding process, said Crisp. When the site launched in 1997, “we had a team of editors looking at the top queries on AskJeeves and surfing the web on their own to pull together search results. This was good for popular questions, but it didn’t scale. Suddenly you needed more editors for more queries, which were becoming more diverse and specific. We were over-promising and under-delivering.”

Undoubtedly, there will be similar concerns of scale for TrueKnowledge. However, their approach appears to be different. For instance, if you type in a question that the system doesn’t know the answer to, you as the user have the ability to add and verify facts…rather Wikipedia-esque.

TrueKnowledge’s API information sounds promising, as does their architecture. Everyone likes architecture diagrams. And they should: such tools are a great way to explain a quick summary of system flow to both technical and non-technical crowds alike:

TrueKnowledge system architecture

Some of their features a very interesting to be revealed for a search engine.

Take the recent history, for instance (click for larger view):

TrueKnowledge recent user activity

Their video is a must see. It even has a great British voice over by TrueKnowledge founder William Tunstall-Pedoe, to which some think sound uncannily like the guy that does those Dyson vacuum commercials (props: Tanner). Accent or not, this looks to be a very promising solution. Granted, watching a staged demo doesn’t speak to all the challenges and pitfalls of maintaining such a system on a global scale, but they appear to be setting things up in the right direction.



StumbleUpon Will Love Us Even When Google Doesn’t

25 10 2007

StumbleUpon FTW

(image credit: invent)

With all the attention that Google Pagerank is getting now *yawn*… it’s a good time to talk of about the effectiveness of StumbleUpon.

SU has really been on a tear lately. According to Alexa, Stumbleupon has never ranked higher in its history, currently ranked 170 . It is also becoming more mainstream, now having over 3.7 million users (consider they only had 1 million in July 2006).

StumbleUpon Alexa Ranking

When I started writing this post, I was only going to talk about the StumbleUpon Toolbar Update for Firefox. If you’ve used Firefox recently, you’ve probably been prompted to install the latest toolbar update. Not sure about you, but I don’t like not knowing about what I’m upgrading. So the geek in me did a little digging and I came across the StumbleUpon for Firefox Changelog.

The update is worth it - see the StumbleUpon Blog’s report on SearchReviews:

StumbleUpon SearchReviews

You can now see who the friend that thumbed up each page in the SERPS.

Also while doing some research on this article, I came across the Unofficial StumbleUpon FAQ. There is some pretty good information on this page, such as giving premium users the ability to create their own groups (you might be surprised how effective a good group can be).

Here are some further resources to help your StumbleUpon knowledge:

StumbleUpon Help Forum

StumbleUpon Beta Toolbars

Here is a good pictorial on how StumbleUpon actually works:

How StumbleUpon Works

click on the image for a larger version (h/t arleas)

As social media and (quality) blogging now allow sites to rank very quickly, it will be interesting to see how this all pans out. Especially with a more level PR playing field.



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