ShareIf you haven’t heard me say it before, let me say it now: Although PPC is cutting edge marketing that is quickly becoming more and more mainstream, its roots lie in one of the oldest forms of marketing: direct marketing. We know this through credit card offers, infomercials, and any other piece of marketing material [...]
ShareYou have probably seen them numerous times while doing searches: The little sub-links below the main link on Google SERPs. Those are called SiteLinks, and now Google has a beta in place that lets you include SiteLinks in your ads that reach top position. Here’s how it works:
In the campaign settings you need to turn [...]
App-stur-ba-tion (noun) – The overabundance of applications that don’t fulfill any new, meaningful purpose.
ShareWhile in a bookstore with my mother, we spied the business section and decided to check out the non-virtual competition that my father faced. Although we saw no texts on social media marketing, we did see some new, crisp books on do-it-yourself accounting. Wanting to show me what it’s like in the big bad [...]
ShareI’ve been on the fence with comment systems for a while. The list is numerous: Sezwho, Intense Debate, Disqus, Chat Catcher (well that’s just part of Wordpress I suppose), Haloscan (for the old schoolers) and many more.
Today, I’ve decided on Echo by JS-Kit. I’ve been watching it in the wild, most recently on 1938media. I [...]
ShareFor years one has been able to select keywords and have an ad live within mere minutes. It is what fueled the search marketer’s obsession within instant gratification, knowing that one can start a test and take a lunch break, often to return to the results waiting in the interface. Organic search has not been [...]
