How Gen Z Relates To Brands
Gen Z is set to outpace the earnings of Millennials by 2031. How will this change world markets? They have massive spending influence; this generation has $143 billion in annual spending power, plus $127 billion spent on their behalf by family members each year. Gen Z relates to brands by buying based on their values.
They want to buy from brands they can trust. Also they prefer products that promote sustainability, affordability, ethical business practices, and inclusivity, and 2 in 3 are interested in purchasing products through social media. Like the generations before them, this generation has brands that speak to them. Stay ahead of the game and make your brand relatable: