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September 5th, 2007

Facebook to Expose your Profile to Google

Posted by: Brian
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Facebook public profile

Facebook is changing. I’ve been pretty resistant to be active in Facebook (oh no, another network to maintain?), but after all the pokes and invites, I recently gave in and started using Facebook more regularly.

There are social networks consisting mainly of people that you know (LinkedIn, Facebook, Friendster) and social networks built upon people that you primarily don’t know (social news type sites such as StumbleUpon and Digg). Both sides are the key to your success in professional networking, and yes – even promoting your blog.

The big news today is that Facebook is dramatically changing its privacy settings.
If the reason that you use Facebook regularly is its privacy, change your public profile settings right away. So, if you don’t want to be listed in the search engines at all, just uncheck the second box in the My Public Search Listing section

How to change public Facebook profile settings

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About the Author
Brian Wallace is the founder of NowSourcing, Inc., a social media agency since 2005 serving everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville, KY with his wife and children. He started the group social media blog, Collective Thoughts and appears as a guest author on Mashable and Google Tutor.
View all posts by Brian
  • http://superstretch.org Dan

    Seeing these settings is definitely sobering, as I set mine to be super-restricted not a month ago. It seems whenever they add options, by default they are as open as they can be. However, when you take into consideration that they have no ads (hmm… could they be selling personal information?) it all makes sense.

  • http://www.nowsourcing.com/blog brian

    @dan: many sites try this sort of “open as you go” pattern. As far as no ads, I often see skyscrapers on the left – not sure which version of Facebook you’re using :)

  • http://superstretch.org Dan

    Most of the promotions I see are in-network promos or ‘announcements’ of movies, etc that are upcoming. In terms of something like… “Domain names, 6.99 ea while supplies last” (0.o)? don’t appear.

  • http://www.nowsourcing.com/blog brian

    @dan: once you are the size of a Facebook, you don’t need those little domain ads.

    Examples:
    -icanhascheezburger.com (yes, that lol cats site) fetches about $5,000 a month for just one of 4 tiny ads.
    -Friendster gets $883 a week just for a text link.

    How much do you think those little ‘announcements’ make now? :)

  • http://superstretch.org Dan

    Doesn’t mean they don’t sell your info ;)

  • http://www.nowsourcing.com/blog brian

    @dan: perhaps. From Facebook’s privacy page:

    “Facebook may use information in your profile without identifying you as an individual to third parties. We do this for purposes such as aggregating how many people in a network like a band or movie and personalizing advertisements and promotions so that we can provide you Facebook. We believe this benefits you. You can know more about the world around you and, where there are advertisements, they’re more likely to be interesting to you. For example, if you put a favorite movie in your profile, we might serve you an advertisement highlighting a screening of a similar one in your town. But we don’t tell the movie company who you are.

    http://www.facebook.com/policy.php

  • http://www.canucklehead.ca Canucklehead

    I have to admit – I am surprised. Unpleasantly so – well, no time to waste – off to Facebook to change my settings.

  • Pingback: How to use Facebook to Promote your Blog

  • http://www.thearticlewriter.com/blog Matt Keegan

    I recently signed up with Facebook, just about the time I got things going with Linked In. This news tells me that I’ll want to spend more time with the latter, not the former. Thank you for sharing.

  • http://www.nowsourcing.com/blog brian

    @matt: not necessarily. It all depends on what you’re using your profile for.

  • http://superstretch.org Dan

    I logged onto facebook from a computer at school and low and behold, there were ads.

    Turned out that I blocked all the ad companies in my HOSTS file centuries ago and didn’t think about it at the time of my previous comments. ^_^

  • http://www.nowsourcing.com/blog brian

    @dan: lol, nice one :)

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