Unless you’ve been under a rock in a cave on an uninhabited island lately, you’ve surely heard all of the press that Blogrush has been getting. If you’ve installed the Blogrush widget on your blog, you’ve probably seen stats where you have tons of impressions but only a handful of clicks. So by this point, you may have written Blogrush off as hype.
People have offered some basic tips on how to convert more eyeballs: keep your titles short enough to fit in on one line, keep your posts in English, etc – but it has become clear that there are folks that are gaming the system.
Well, let’s just say that the Blogrush folks aren’t too happy about this. The latest message from John Reese, their CEO, states:
“…And a quick word to any ‘cheats’ that might be reading this letter… it’s very possible that you may come up with something extremely creative that temporarily gets by us, but you should know something… IT’S NOT GOING TO BE WORTH YOUR TIME. And I’m not just talking about the tiny amount of traffic that you’ll receive before we shut you off.
You see, we have other plans in the works…
If you attempt to cheat or abuse our network in anyway, shape, or form, we will not hesitate to come after you. Our company is well funded and has plenty of resources. And we WILL use them to punish you to the fullest extent of the law (and civil court process). Oh, you think you can just hide behind some anonymous proxy IPs? Sorry, it’s not that easy. ANY reason you’d have to try and cheat the BlogRush network for traffic and any attempt you make to monetize that traffic will lead directly to your front door — whether it’s AdSense, any affiliate program in the world, any online pharmacy, porn site, casino… ANYTHING. We will follow the trail and it WILL eventually lead to you.
Our hard-working company provides the income for MANY families. As
the CEO of our company, I take this very seriously. I HAVE TO.
People that attempt to abuse or cheat BlogRush are affecting the livelihood of all my employees and their families. And I will do everything in my power to protect them — it’s MY DUTY.
So for all you cheaters that joined BlogRush and had your fun trying to siphon off some traffic, hopefully it was fun. And I’ll go ahead and make this statement right now… IF you were one of the people that has been cheating our network I’m going to give you ONE opportunity… quit now and we’ll pretend it never happened. I think that’s more than fair.
BUT… if you continue after this point, all bets are off. We WILL eventually discover what you’re doing, where you’re trying to send
traffic, and we will prosecute you. I GUARANTEE IT. Sorry, but WE
HAVE NO CHOICE NOW.”
Those are some pretty strong statements. After seeing the poor conversion rate and equally poor blog titles appearing my widget, I had initially taken down the Blogrush widget. After seeing this bold statement from them, I’ve decided to put it back in again. We’ll see how things turn out.