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February 24th, 2009

Periodic Table of Social Media Elements

Posted by: Brian
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Image of Ad Age from Twitter
Image of Ad Age

Fellow Ad Age Power 150 member Eyecube, aka Rick Liebling put out a periodic table of social media elements:

While it’s getting a bit of criticism (yes, social media doesn’t have anything to do with the periodic table of elements), that’s not what it is all about.  It is a good thing to think in creative terms.  I’m a big fan of visualizations, so this was right up my alley:

social-media-periodic-table

[image credit]

The only frustrating thing about it is trying to figure out what all the symbols mean! Don’t punish yourself, here they are:

Social Media Behaviours: (These are the positive things you choose to do)

Sh = Share

Mt = Monitor

Fr = Friend

Cv = Converse

Cu = Customize

Li = Listen

En = Engage

Di = Dialogue

Social Media All-Rounders: (These are the people you can find all over the Social Media landscape)

Mc = Mack Collier (The Viral Garden)

To = Todd Defren (PR Squared)

Lo = Lee Odden (Online Marketing Blog)

Dr = Darren Rowse (ProBlogger)

Mj = Mitch Joel (Six Pixels of Separation)

Ds = David Meerman Scott (Web Ink Now)

Pe = Peter Kim (Being Peter Kim)

Bs = Brian Solis (PR 2.0)

Sz = Shel Holtz (A Shel of my Former Self)

Rb = Rohit Bhargava (Influential Markeitng Blog)

Gl = Geoff Livingston (The Buzz Bin)

As = Andy Sernovitz (Damn! I Wish I’d Thought of That!)

An = Andy Beal Marketing Pilgrim

Ad = Andy Beard (Niche Marketing)

Al = Alan Wolk (The Toad Stool)

Cc = C.C. Chapman (The Advance Guard)

Nb = Noah Brier (Noah Brier)

Cr = Connie Reece (Every Dot Connects)

Kp = Katja Presnal (Skimbaco Lifestyle)

Da = David Armano (Logic + Emotion)

Jc = Joel Comm (Joel Comm)

Ls = Liz Strauss (Successful Blog)

Jh = Jackie Huba (Church of the Customer)

Vm = Valeria Maltoni (Conversation Agent)

Cg = Chris Garrett (Chrisg)

Ah = Ann Handley (Annarchy & Marketing Profs)

Jj = Joseph Jaffe (Jaffe Juice)

Ju = Joe Pulizzi (Junta42)

Ng = Nigel Hollis (Straight Talk)

Nh = Neville Hobson (Neville Hobson)

Bl = B.L. Ochman (What’s Next)

Si = Shel Israel (Global Neighbourhoods)

Ni = Nick Burcher (Nick Burcher)

Social Media Tools: (These are the applications and tools essential to Social Media)

De = Delicious

Su = StumbleUpon

Td = TweetDeck

Fe = FeedBurner

Dp = Dopplr

Tu = TinyURL

Tb = Tumblr

Fb = Facebook

Lk = LinkedIn

Te = Technorati

Fk = Flickr

Ms = MySpace

Go = Google

Dg = Digg

Social Media Practices: (Do these to maximize your Social Media experience)

Fl = Follow

Ht = Hashtag

Po = Post

St = Status Update

Sp = Spread

Se = Search

Hp = Hat tip

Fd = Feed

Rt = Retweet

Ud = Update

Cm = Comment

Jn = Join

Up = Upload

Tg = Tag

Tc = Tag clouds

Dm = Direct Message

Rx = Remix

Ln = Link

Mu = Mashup

Sb = Subscribe

Rf = Refer

Sr = Stream

Re = Reply

Rc = Recommend

Sn = Syndicate

Pk = Poke

Pm = Promote

Ib = Imbed

Social Media Live: (Bringing the Social Media experience to the real world)

Pf = Piers Fawkes (Likemind)

Rd = Russell Davies (Interesting)

Cb = Chris Brogan (PodCamp)

Sg = Seth Godin (Seth Live)

Ha = Peter Shankman (Help a Reporter Out)

Facebook People: (Power users of the Social Media Networking platform)

Jp = Jeff Pulver

Zf = Ze Frank

Twitter People: (Masters of leveraging microblogging)

Gk = Guy Kawasaki @guykawasaki

Wl = Gary Vaynerchuk @garyvee

Aa = Aloha Arleen @AlohaArleen

Sm = Scott Monty @scottmonty

Jo = Jeremiah Owyang @jowyang

Sa = Sarah Evans @PRSarahEvans

Sc = Robert Scoble @scobleizer

Zp = Zappos @zappos

Sq = The Real Shaq @THE_REAL_SHAQ

Bo=  Barack Obama @barackobama

Pc = Laura Fitton @pistachio

Tm = Warren Sukernek @warrenss

YouTube People: (Pioneers in developing content for social media video)

Ij = iJustine

Jl = Judson Laipply

Blog People: (Consistently intellingent, thought-provoking & educational)

Sy = Shoe Money

Ar = Ad Rants

Mp = Micro Persuasion

Aw = Ads of the World

Sj = Search Engine Journal

Cf = Common Craft

Cp = CopyBlogger

Ba = Brand Autopsy

Sd = Search Engine Land

Dd = Dosh Dosh

Gv = Gaping Void

Ma = Mashable


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About the Author
Brian Wallace is the founder of NowSourcing, Inc., an infographic design and social media firm. Established in 2005, they serve everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville, KY with his wife and children. He started the group social media blog, Collective Thoughts and appears as a guest author on Mashable and is the Louisville Online Media Examiner at Examiner.com.
View all posts by Brian
  • http://www.ebootcampbook.com Corey Perlman

    This is great Brian! Thanks to Rick for putting it together and you for sharing it. It’s a fantastic visual display of the social media landscape. Also a ton of valuable links to explore. I will definitely pass it on to my eBoot Campers! Thanks again!

    corey perlman

  • http://enlightenyourday.com/ Jonathan | EnlightenYourDay.com

    Excellent post! Thanks for sharing, I will be back again soon.

  • john

    First of all congratulation on your success in writing here. You have written
    this blog very excellently , Are you a chemistry? LOL

  • http://blog.fatlester.com Fat Lester

    I love the concept and the creative thought underlying this article. That said, I must point one major omission from the above lists that, in my opinion, without which this otherwise fine post is incomplete.

    I am speaking of Mixx.com, which right now is the standalone model for all-around excellence and by far the best site/community in the entire social media sphere. If Stumbleupon, Digg, Facebook and Delicious are going to be listed under the “Social Media Tools” category, it is a disservice to your readers to not include Mixx along with the above listed sites. Mixx has far surpassed Digg in the social news/photo/video arena, and has now implemented a plethora of new feature that practically render Facebook obsolete.

    Bottom line: Mixx is a site worth paying attention to, and certainly one that deserved to be mentioned along with the others on the relevant list.

    Fat Lesters last blog post..Update on Meg Whitman Domain Name Dispute

  • http://www.nowsourcing.com/blog Brian Wallace

    @Fat Lester: agreed, Mixx should have been on the list. I was simply making our readers aware of @eyecube’s list.

  • http://twitter.com/nitya/statuses/4644866209 nitya (Nitya N)

    Twitter Comment


    funny but interesting — the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/EZF_Executives/statuses/4646449954 EZF_Executives (EZF_Executives)

    Twitter Comment


    RT @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/feistyflo/statuses/4646451059 feistyflo (Florence Wan)

    Twitter Comment


    RT @Padmasree: @nitya funny but interesting – the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/cormacnel/statuses/4646543352 cormacnel (cormacnel)

    Twitter Comment


    @davidzumini Have you seen this Periodic table of Social Media?? It is awesome and I want the t-shirt! [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/Padmasree/statuses/4646405855 Padmasree (Padmasree)

    Twitter Comment


    RT @nitya funny but interesting – the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/arifasfi/statuses/4646463437 arifasfi (arifasfi)

    Twitter Comment


    RT @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post] http://myloc.me/UBGC

    – Posted using Chat Catcher

  • http://twitter.com/mazharul_anwar/statuses/4646525802 mazharul_anwar (Mazhar)

    Twitter Comment


    RT @nitya funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)

    – Posted using Chat Catcher

  • Courtney (@cormacnel)

    I love this idea. I can’t wait to turn it into a t-shirt for the next SoMe gathering in town. But I would have to have explanations on the back of course.

  • http://twitter.com/ericbannier/statuses/4646575308 ericbannier (eric bannier)

    Twitter Comment


    RT @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post] (Padma shares well.)

    – Posted using Chat Catcher

  • http://twitter.com/ak_ecarte/statuses/4646601988 ak_ecarte (kalleb prado)

    Twitter Comment


    http://twitpic.com/kg3o0 – [link to post] totally stole this one. but it’s awesome.

    – Posted using Chat Catcher

  • http://twitter.com/andrewjkatz/statuses/4646629688 andrewjkatz (Andrew Katz)

    Twitter Comment


    RT @nitya funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)

    – Posted using Chat Catcher

  • http://twitter.com/ttjohn/statuses/4646774663 ttjohn (ttjohn)

    Twitter Comment


    A periodic table for Social Media [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/Padmasree/statuses/4646683021 Padmasree (Padmasree)

    Twitter Comment


    @ericbannier hey thanks!

    – Posted using Chat Catcher

  • http://twitter.com/vishrutshukla/statuses/4647095055 vishrutshukla (Vishrut Shukla)

    Twitter Comment


    RT: @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/vipinkailas/statuses/4647419152 vipinkailas (vipinkailas)

    Twitter Comment


    RT @Padmasree RT @nitya funny but interesting – the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/DasJacko/statuses/4647775035 DasJacko (Jack Margo)

    Twitter Comment


    RT @nitya Periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/deviah/statuses/4646717219 deviah (MA Deviah)

    Twitter Comment


    Social Media periodic table! Breaking us down into elements! [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/tonimiddleton/statuses/4647348774 tonimiddleton (Toni Middleton)

    Twitter Comment


    Especially for Clare & Saleem: RT Padmasree @nitya funny but interesting – the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/arunmvishnu/statuses/4648246126 arunmvishnu (Arun Vishnu)

    Twitter Comment


    Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree: @nitya)

    – Posted using Chat Catcher

  • http://twitter.com/multinetro/statuses/4651422183 multinetro (Multinet Ro)

    Twitter Comment


    Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)

    – Posted using Chat Catcher

  • http://twitter.com/tigertwo/statuses/4651438126 tigertwo (Nancy Williams)

    Twitter Comment


    RT @multinetro: Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)

    – Posted using Chat Catcher

  • http://twitter.com/SisterSnog/statuses/4652038630 SisterSnog (Hela Wozniak-Kay)

    Twitter Comment


    RT @tigertwo: RT @multinetro: Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)

    – Posted using Chat Catcher

  • http://twitter.com/hjmoliveira/statuses/4661178343 hjmoliveira (Hélder Oliveira)

    Twitter Comment


    RT @Padmasree funny but interesting – the periodic table of social media elements [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/JBennettatHP/statuses/4656875010 JBennettatHP (John Bennett)

    Twitter Comment


    RT @padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post] … I love it!

    – Posted using Chat Catcher

  • http://twitter.com/archanaverma/statuses/4704347764 archanaverma (Archana Verma)

    Twitter Comment


    @shel & @jangles are SM all-rounders in this periodic table of social media elements. [link to post] (via @padmasree)

    – Posted using Chat Catcher

  • http://twitter.com/Jenniferwah/statuses/4704379577 Jenniferwah (Jennifer Wah)

    Twitter Comment


    RT @archanaverma: @shel & @jangles are SM all-rounders in this periodic table of social media elements. [link to post] (via @padmasree)

    – Posted using Chat Catcher

  • http://twitter.com/dixkatre/statuses/4808951813 dixkatre (Dix-Katre)

    Twitter Comment


    RT @MotsAndCo Je l’avais loupé en février et si vs êtes ds le M cas, voila la table périodique des éléments… sociaux: [link to post] !

    – Posted using Chat Catcher

  • http://twitter.com/motsandco/statuses/4808094915 motsandco (MotsAndCo)

    Twitter Comment


    Je l’avais loupé en février et si vous êtes dans le même cas, voila la table périodique des éléments… sociaux : [link to post] !

    – Posted using Chat Catcher

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  • http://lcdfernseherguenstig5641119.wordpress.com LCD Fernseher

    Hi this article was very interesting for me. But it was difficult to find it with ask. Maybe you should improve it with seo plugins for wordpress like headspace. Just a tip ;)

  • Pingback: Infographics: My Top 5 Faves « SEO Vault

  • http://periodictablewithnames.net/ periodic table with names

    Hey thats a great periodic table!

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