The New Community Rules is one of the latest social media books out there, written by Tamar Weinberg. Tamar and I are friends and enjoy debating the finer points of social media. While we don’t always agree she has outdone herself in this book.
New and experienced marketers alike are sure to gain some bits of new knowledge, and this book can be used as a reference manual in approaching new social networks for the first time.
One of my major criticisms of most social media marketers is that even when they are not just full of hot air, they tend to be one-trick ponies. Meaning that they may be good at Digg or one specific aspect, but be either amateur at or outright oblivious to different alternatives that are born every day.
Most people lack a cohesive strategy when it comes to social media marketing. Social media is not a silver bullet and requires the proper planning as would any successful marketing strategy. I think that this book will be helpful to readers, as it comes from a “been there, done that” perspective while not talking down to you. Tamar does a great job here keeping you grounded, if not outright taking you to school on sites you didn’t even know existed. Not just fancy talkin’ either
Tamar goes to great lengths to provide real life case studies performed by her and other respected members of these communities. In real life, she is also an approchable person, and it’s good to see her book come off the same way. So don’t take my word for it, pick one up today! (cue the Reading Rainbow music