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November 20th, 2009

Facebook Fan Pages Now Allow Location and Language Targeting

Posted by: Brian
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Facebook just started adding an option for your brand pages to choose your audience visibility on  wall postings:

Fan page country and language choice

Fan page country and language choice

While this may seem like not that big a deal, think of the possibilities.  Users targeting multiple countries and languages can now have multi-purpose brand pages that can reach all, rather than making smaller, localized one-off versions of the brand page.

It will be interesting to see what direction Facebook goes with this functionality – imagine what you could do if it was brought to a city/state/region/mile radius level.  Would this challenge the Facebook Ad network too much? We shall see.

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About the Author
Brian Wallace is the founder of NowSourcing, Inc., a social media agency since 2005 serving everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville, KY with his wife and children. He started the group social media blog, Collective Thoughts and appears as a guest author on Mashable and Google Tutor.
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  • http://www.petmedsreviews.com Jack Courtney

    The only question here is the readiness of FB for the result. Plus if they’ll be able to meet all the demand of its users in the near future. Of course, users will not be contented with this feature alone.
    .-= Jack Courtney´s last blog ..Capstar Review =-.

  • http://www.twitterfools.com TwitterFools

    We found your post after stumbling on this feature on our Fan Page. As we have fans from around the world, it has been an essential tool in helping us connect with those fans – in their language. We are excited to think of the future potential of these tools.

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  • http://www.netage.co.za Net Age | Web Design

    It is gratifying to see that facebook is not resting on their laurels and that they are actively seeking to better their offering, and specifically to make it easier to target specific geographic locales and demographics. Facebook advertising is becoming very popular because of the relative inexpensiveness of it, coupled to the fact that you can really seriously define your demographics.

    I do not feel that this new aspect of facebook fan pages will affect facebook ads much, as this is more like the cherry on top than the cake itself, if you get what I mean ;-)

    We’re only seeing the beginning of the facebook ad phenomenom, and it would be wise to start paying serious attention to it if you are serious about marketing your products or services online.

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