Blog
June 21st, 2010
Preparing a Social Media Engagement Strategy
Neal Rodriguez offered up his top points today on how to determine a social media engagement strategy in true Neal fashion – check out the recap below 
Here’s are my favorite highlights on what he calls his social trinity to which he has followed faithfully to drive more than 36 million pageviews to his work:
1 – All points of available exposure for your assets
2 – Identify all points of private contact
3 – Study popular sections of the social network
Bonus: reach out to influential users for your topic.
Remember that you are dealing and communicating with people. The digital networks are only tools.
View Neal’s social media policy post for further info.
About the Author
Brian Wallace is the founder of NowSourcing, Inc., a social media agency since 2005 serving everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville, KY with his wife and children. He started the group social media blog, Collective Thoughts and appears as a guest author on Mashable and Google Tutor.View all posts by Brian
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