Neal Rodriguez offered up his top points today on how to determine a social media engagement strategy in true Neal fashion – check out the recap below
Here’s are my favorite highlights on what he calls his social trinity to which he has followed faithfully to drive more than 36 million pageviews to his work:
1 – All points of available exposure for your assets
2 – Identify all points of private contact
3 – Study popular sections of the social network
Bonus: reach out to influential users for your topic.
Remember that you are dealing and communicating with people. The digital networks are only tools.
Brian Wallace is the founder of NowSourcing, Inc., an infographic design and social media firm. Established in 2005, they serve everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville, KY with his wife and children. He started the group social media blog, Collective Thoughts and appears as a guest author on Mashable and is the Louisville Online Media Examiner at Examiner.com. View all posts by Brian