10 Ways to Make Your Tweets Stand Out

10 Ways to Make Your Tweets Stand Out

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Throughout the life of this blog, we’ve given you lists on a variety of topics.  From the top 10 technology infographics, to 10 reasons people aren’t commenting on your blog, and even 10 ways to change the world through social media, these lists provide quick and useful information that we think will make you a better Internet user.  We’ve also created a list on 10 Twitter ranking sites, but never have we given you the top 10 ways to get your tweets noticed.  So, here it is.  Below you will find what we believe are 10 of the most useful tips to get your followers to see and interact with your tweets.  The key to this list is not to pick one and do it, but to use it as a guide to shape every tweet you publish.  For the next few days, reference this list and try to follow the tips when writing your tweets.  After awhile, you should have a pretty good grasp on which tweets will get noticed and which ones will mix into the crowd.  Let us know in the comments below if you have more tips, or if after using the list you’ve noticed a difference in your follower’s interactions.

1.  Be Original

When most people find an article they want to share with their followers, they copy the title of the article and paste it into the tweet.  While this gives your followers an idea of what the article is, it’s bland and will mix in with all of the other tweets in their timeline.  Try coming up with your own creative title for the article.  This way if the article is popular, your tweet won’t be the same as everyone else who has also tweeted the same article.

2.  Be Short

Twitter limits the length of tweets so you can provide useful information in a way that is easy to read.  While 140 characters may already seem short, make your tweets around 120 characters if you can.  This ensures that there is enough room for others to retweet (the classic way) and include any opinions or thoughts they have on the subject.

3.  Tweet Like You Are Writing A Headline

Along with being short, your tweets should be straight to the point.  Imagine your tweet is a newspaper headline and your goal is to get a person to read the story.  You need to make the headline catchy and easy to read, while still grabbing the reader’s attention and hopefully luring them into the article.  Treat tweets the same way, grabbing a follower’s attention and getting them to either reply or click on an included link.

4.  Offer Interesting Statistics

People like to be shocked with interesting facts and statistics.  If a follower reads something they can’t believe, they’ll be inclined to click the link and look into it more.  Going back to the very first tip of being original, use an interesting statistic instead of the title of an article as the body of your tweet.

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5.  Be Real

Twitter, and social media in general, is about connecting people and sharing interesting things.  Nobody wants to talk to a robot because it has no real thoughts or emotions.  Use your own voice to tweet and make it personal.  If you feel you must schedule tweets ahead of time, be sure to check and respond to any replies you get.  In addition, show your followers you appreciate them by replying and retweeting them as well.

6.  Time Your Tweets

Time your tweets doesn’t mean you should time them to publish every half hour.  It means you should know when your followers are most active and when you should be most active as well.  If you get the most replies, retweets, and updates in the middle of the day, then you should be on Twitter interacting and tweeting during those times as well.  The eastern time zone is the most populated time zone in the U.S., therefore it would also be wise to time your tweets when those people are most likely to see it.

7.  Focus and Provide Value

People use Twitter for various reasons, whether it’s to learn about marketing or to learn about teddy bears doesn’t really matter.  Find your reason for using Twitter, and stick to tweeting mostly about that subject.  By focusing on one or two subjects, people will see you as being a valuable contributor who they can learn from.

8.  Be Engaging

You shouldn’t focus on just growing the number of followers you have, you should rather focus on getting your followers to interact and discuss what you tweet.  Ask your followers questions to get them taking and giving ideas, but also remember to respond to their questions too.  If you do have a large following, asking for a good restaurant recommendation in a foreign city is always a bonus!

9.  Include Links

Unless it’s the score of a game or an update to something ongoing, 140 characters isn’t usually enough to provide much information.  You should use the space to attract people and lead them to your site or to an article that expands the brief information displayed in the tweet.  Twitter is a gateway to limitless information, not so much a place to learn directly from.

10.  Provoke Thought

Going along with being original and offering interesting statistics, your tweets should leave your followers questioning and wanting to learn more.  A tweet that creates no ideas is going to be read and passed along without further thought.  A tweet that makes a follower think will have a better chance of being retweeted or replied to, exposing you to a greater pool of potential followers.

9 Comments

  1. Nice post, Jay.

    Your point about being real is backed up in many different places. I’m reading a book by Dan Gillmor called Mediactive, which he has also published online in a blog format. Gillmor makes numerous references to being transparent: http://mediactive.com/5-5-5-be-transparent/. Even though he’s a journalist by trade, the whole point of the book is that media literacy now constitutes being active in creating media. Even things like creating status updates, tweets or videos count as adding to the giant media realm.

    In order to provide value to the massive media landscape we have available thanks to the digital age, these ten ways to make your tweets stand out serve as a guide in the right direction of where content creators need to go.

  2. 6-B. Learn to tweet in Japanese and tweet in Japan time. Twitter was almost custom made for the Japanese language and tech obsessed culture. 140 characters in English is only a sentence. 140 Japanese characters is an entire paragraph.
    One caution; Beware of Tweet-Lag.
    That’s losing sleep following and engaging the many fascinating Japan Tweeters. I watched the earthquake live as it hit when one lady tweeted; UU WA—Japanese for OMG!
    then came the words for shaking!.. and terrifying! There are great translator programs but keep it simple. They are embarrassingly unreliable for complex sentences and long tweets. Absolutely the best way to practice reading and writing a foreign language nowadays has to be Twitter. I can almost feel the Earth spinning as Tweets drop off in English and pick up volume in Japanese time. Then the tide changes again each day.
    Twittersan Domo Arigato Gozaimasu.

  3. Thanks for the tips. I am definitely going to work on #6 – time your tweets.

  4. Thanks for the feedback everyone!

    Adam – Interesting read on being transparent. I definitely think he brings up some good points, I especially like how he mentions transparency is an essential part of being trusted.

    Steven – Very good point. I personally don’t know much about the Japanese culture, but it’s definitely a good idea to keep international people and time zones in mind as well. The Internet doesn’t have borders and something could be insanely popular where you’d least expect it.

    Christi – As they say, timing is everything 🙂 Good luck and let us know if it helps!

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  9. Thanks so much Jay! Very helpful tips that I will be sure to make applicable to my tweeter account. I hope all you tweeters out there will also join me in following my life as it continues to evolve.

    Thanks,
    Jay 🙂
    https://twitter.com/Jay_E_Carter

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