Many of us have come across LinkedIn at some point or another. You may have heard about it through a friend of colleague, added a contact or 2, and then let your account lay dormant. If you ever hope to promote yourself and/or your blog, you have to get up and get involved!
To get you started, here is a link to my LinkedIn profile – feel free to add me to your network!
(I’ve permanently added it to the sidebar as well, which I hope will be a time saver for you.)
LinkedIn has a lot of good things going on:
- They are profitable, and well positioned for grow more as they are raising more money
- Good array of associated toys such as browser toolbars, a nifty Outlook toolbar
- LinkedIn Answers (similar to Google Answers and Yahoo Answers) has been released, growing in user adoption
Most importantly, their service usage is growing. Site traffic is heating up:
- Alexa rank weighing in at #141, and the 26th most popular site in the US.
- Compete shows a similar trend at #611 (up 5,453 for the year).
- Hitwise is showing huge growth as well.
Guy Kawasaki, former Chief Evangelist at Apple had some funny things to say about LinkedIn as well as some tips:
“The average number of LinkedIn connections for people who work at Google is forty-seven.
The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.
There are some drawbacks to LinkedIn:
- Aside from the LinkedIn answers section, the site is missing RSS feeds. It would make sense for me to view my contacts, their activities, an invitations to others not yet accepted instead of logging in to the site all the time.
- A better way to opt out. It still is pretty annoying that you need to email customer service to have your account closed. Seems like enough people have disliked this method that LinkedIn would take some action.
RSS feeds can be added. Customer service can be improved. The point here is that LinkedIn has become a bona fide service that is worth participating in.