Everything You Ever Wanted to Know About Social Media (but were afraid to ask)

Today, I gave a social media presentation for the American Marketing Association, Louisville‘s monthly seminar. There was a great backdrop at the University Club, part of the University of Louisville where attendance was in upwards of 70.

This was a bit difficult to gauge, as there was a wide range of social media knowledge in the room. Trying to keep from oversimplifying and getting too deep was the challenge for the day. Still, it seemed that folks left knowing something they had not before, as they were receptive. Presenting in the form of storytelling some examples of strategies seemed to work well.

Thank you again AMA, I appreciated the opportunity to speak for you and had a great time and got to meet some great folks.

As promised, here’s a copy of the presentation on SlideShare. You can download it from there too if you wish.


  1. jerry

    very good job

  2. Jack Spirko

    Indeed, thanks for mentioning us. Let me know if there is anything I can do to repay the favor.

    Jack Spirko

    Jack Spirkos last blog post..1

  3. Scott Clark


    I’ll be presenting A social media overview to a group in Lexington in July – 50 or so mostly traditional marketing folks. It’s incredibly helpful to hear your tips – and would welcome any more.

    If you had it to do over again what would you change?

    Scott Clarks last blog post..June Dunning – June 13, 1929 – May 24, 2006

  4. Brian Wallace

    @Andy Beard
    Thanks, glad you liked it! Jack indeed liked the mention, and well worth it. His site alone is worth a follow up.

    glad you enjoyed it.

    @Jack Spirko
    you’re welcome for the mention, I’ll probably be doing a follow up post.

    @Scott Clark
    sure we can chat about it. Let me know when it is in July and I’ll see if I can make it out there. Drop me a line for tips.
    As for how much to charge – I’d say the $30-$50 range is appropriate, depending on if you serve food and how long it is.

  5. Nancy Macdonald

    I wanted to tell you I enjoyed the presentation very much, a friend stated its a waste of time to social network. My comment back you are missing out on a great opportunity to have people find and connect with you , to bring yourself and services for people to connect with you.

    Nancy Macdonalds last blog post..1

  6. Arnie

    Very nice presentation. Glad to learn about using slideshare too.

    Arnies last blog post..1

  7. Simon Slade

    Nice presentation – and slideshare looks like a cool app. It’s amazing how quickly social media is taking off and how underprepared (or even oblivious) many companies and marketers are.

  8. Stephen Cronin


    Great slideshow. Now if you could record the audio as well, it would be even better and probably bring you a heap of links too! πŸ™‚

    Stephen Cronins last blog post..BullGuard – What A Load Of Bull!

  9. Brian Wallace

    @Nancy Macdonald – glad you enjoyed it. Sounds like you set your friend straight on the benefits of using social media as well, nicely done! πŸ™‚

    @Arnie – thanks and pleased to hear that you discovered SlideShare through this post.

    @Simon Slade – social media is taking off for sure. Happy to hear you enjoyed the presentation and SlideShare.

    @Stephen Cronin – you’re right, recording the audio would have been better. I may still be able to do a slidecast and record audio even after the presentation has happened.

    @Web Success Diva – thanks, and you’ve got a great blog yourself! πŸ™‚

  10. Brian Wallace

    @Glen Allsopp:
    Thanks man. It was a lot of fun to go through. Planning on more such talks in the future, will try to grab a/v next time πŸ™‚

  11. Seattle SEO

    Great slide show and on the mark. Nice.

  12. shelin

    Β very good and nice informative blog.Β 


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