Periodic Table of Social Media Elements

by Brian Wallace | Feb 24, 2009 | Social Media

: Image of Ad Age

Fellow Ad Age Power 150 member Eyecube, aka Rick Liebling put out a periodic table of social media elements:

While it’s getting a bit of criticism (yes, social media doesn’t have anything to do with the periodic table of elements), that’s not what it is all about. It is a good thing to think in creative terms. I’m a big fan of visualizations, so this was right up my alley:

[image credit]

The only frustrating thing about it is trying to figure out what all the symbols mean! Don’t punish yourself, here they are:

Social Media Behaviours: (These are the positive things you choose to do)

Sh = Share

Mt = Monitor

Fr = Friend

Cv = Converse

Cu = Customize

Li = Listen

En = Engage

Di = Dialogue

Social Media All-Rounders: (These are the people you can find all over the Social Media landscape)

Mc = Mack Collier (The Viral Garden)

To = Todd Defren (PR Squared)

Lo = Lee Odden (Online Marketing Blog)

Dr = Darren Rowse (ProBlogger)

Mj = Mitch Joel (Six Pixels of Separation)

Ds = David Meerman Scott (Web Ink Now)

Pe = Peter Kim (Being Peter Kim)

Bs = Brian Solis (PR 2.0)

Sz = Shel Holtz (A Shel of my Former Self)

Rb = Rohit Bhargava (Influential Markeitng Blog)

Gl = Geoff Livingston (The Buzz Bin)

As = Andy Sernovitz (Damn! I Wish I’d Thought of That!)

An = Andy Beal Marketing Pilgrim

Ad = Andy Beard (Niche Marketing)

Al = Alan Wolk (The Toad Stool)

Cc = C.C. Chapman (The Advance Guard)

Nb = Noah Brier (Noah Brier)

Cr = Connie Reece (Every Dot Connects)

Kp = Katja Presnal (Skimbaco Lifestyle)

Da = David Armano (Logic + Emotion)

Jc = Joel Comm (Joel Comm)

Ls = Liz Strauss (Successful Blog)

Jh = Jackie Huba (Church of the Customer)

Vm = Valeria Maltoni (Conversation Agent)

Cg = Chris Garrett (Chrisg)

Ah = Ann Handley (Annarchy & Marketing Profs)

Jj = Joseph Jaffe (Jaffe Juice)

Ju = Joe Pulizzi (Junta42)

Ng = Nigel Hollis (Straight Talk)

Nh = Neville Hobson (Neville Hobson)

Bl = B.L. Ochman (What’s Next)

Si = Shel Israel (Global Neighbourhoods)

Ni = Nick Burcher (Nick Burcher)

Social Media Tools: (These are the applications and tools essential to Social Media)

De = Delicious

Su = StumbleUpon

Td = TweetDeck

Fe = FeedBurner

Dp = Dopplr

Tu = TinyURL

Tb = Tumblr

Fb = Facebook

Lk = LinkedIn

Te = Technorati

Fk = Flickr

Ms = MySpace

Go = Google

Dg = Digg

Social Media Practices: (Do these to maximize your Social Media experience)

Fl = Follow

Ht = Hashtag

Po = Post

St = Status Update

Sp = Spread

Se = Search

Hp = Hat tip

Fd = Feed

Rt = Retweet

Ud = Update

Cm = Comment

Jn = Join

Up = Upload

Tg = Tag

Tc = Tag clouds

Dm = Direct Message

Rx = Remix

Ln = Link

Mu = Mashup

Sb = Subscribe

Rf = Refer

Sr = Stream

Re = Reply

Rc = Recommend

Sn = Syndicate

Pk = Poke

Pm = Promote

Ib = Imbed

Social Media Live: (Bringing the Social Media experience to the real world)

Pf = Piers Fawkes (Likemind)

Rd = Russell Davies (Interesting)

Cb = Chris Brogan (PodCamp)

Sg = Seth Godin (Seth Live)

Ha = Peter Shankman (Help a Reporter Out)

Facebook People: (Power users of the Social Media Networking platform)

Jp = Jeff Pulver

Zf = Ze Frank

Twitter People: (Masters of leveraging microblogging)

Gk = Guy Kawasaki @guykawasaki

Wl = Gary Vaynerchuk @garyvee

Aa = Aloha Arleen @AlohaArleen

Sm = Scott Monty @scottmonty

Jo = Jeremiah Owyang @jowyang

Sa = Sarah Evans @PRSarahEvans

Sc = Robert Scoble @scobleizer

Zp = Zappos @zappos

Sq = The Real Shaq @THE_REAL_SHAQ

Bo= Barack Obama @barackobama

Pc = Laura Fitton @pistachio

Tm = Warren Sukernek @warrenss

YouTube People: (Pioneers in developing content for social media video)

Ij = iJustine

Jl = Judson Laipply

Blog People: (Consistently intellingent, thought-provoking & educational)

Sy = Shoe Money

Ar = Ad Rants

Mp = Micro Persuasion

Aw = Ads of the World

Sj = Search Engine Journal

Cf = Common Craft

Cp = CopyBlogger

Ba = Brand Autopsy

Sd = Search Engine Land

Dd = Dosh Dosh

Gv = Gaping Void

Ma = Mashable

Rick Liebling: The Periodic Table of Social Media Elements (pulverblog.pulver.com)
You Want to Drive Traffic? Ask. Ask. Ask. (kylelacy.com)

35 Comments

Corey Perlman on February 25, 2009 at 11:28 am
This is great Brian! Thanks to Rick for putting it together and you for sharing it. It’s a fantastic visual display of the social media landscape. Also a ton of valuable links to explore. I will definitely pass it on to my eBoot Campers! Thanks again!
corey perlman
Jonathan | EnlightenYourDay.com on February 26, 2009 at 3:19 am
Excellent post! Thanks for sharing, I will be back again soon.
john on February 26, 2009 at 9:58 pm
First of all congratulation on your success in writing here. You have written
this blog very excellently , Are you a chemistry? LOL
Fat Lester on April 8, 2009 at 9:25 pm
I love the concept and the creative thought underlying this article. That said, I must point one major omission from the above lists that, in my opinion, without which this otherwise fine post is incomplete.
I am speaking of Mixx.com, which right now is the standalone model for all-around excellence and by far the best site/community in the entire social media sphere. If Stumbleupon, Digg, Facebook and Delicious are going to be listed under the “Social Media Tools” category, it is a disservice to your readers to not include Mixx along with the above listed sites. Mixx has far surpassed Digg in the social news/photo/video arena, and has now implemented a plethora of new feature that practically render Facebook obsolete.
Bottom line: Mixx is a site worth paying attention to, and certainly one that deserved to be mentioned along with the others on the relevant list.
Fat Lesters last blog post..Update on Meg Whitman Domain Name Dispute
Brian Wallace on April 12, 2009 at 9:54 am
@Fat Lester: agreed, Mixx should have been on the list. I was simply making our readers aware of @eyecube’s list.
nitya (Nitya N) on October 5, 2009 at 9:16 pm
Twitter Comment

funny but interesting — the periodic table of social media elements [link to post]
– Posted using Chat Catcher
EZF_Executives (EZF_Executives) on October 5, 2009 at 10:22 pm
Twitter Comment

RT @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post]
– Posted using Chat Catcher
feistyflo (Florence Wan) on October 5, 2009 at 10:23 pm
Twitter Comment

RT @Padmasree: @nitya funny but interesting – the periodic table of social media elements [link to post]
– Posted using Chat Catcher
cormacnel (cormacnel) on October 5, 2009 at 10:29 pm
Twitter Comment

@davidzumini Have you seen this Periodic table of Social Media?? It is awesome and I want the t-shirt! [link to post]
– Posted using Chat Catcher
Padmasree (Padmasree) on October 5, 2009 at 10:32 pm
Twitter Comment

RT @nitya funny but interesting – the periodic table of social media elements [link to post]
– Posted using Chat Catcher
arifasfi (arifasfi) on October 5, 2009 at 10:33 pm
Twitter Comment

RT @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post] https://myloc.me/UBGC
– Posted using Chat Catcher
mazharul_anwar (Mazhar) on October 5, 2009 at 10:34 pm
Twitter Comment

RT @nitya funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)
– Posted using Chat Catcher
Courtney (@cormacnel) on October 5, 2009 at 10:34 pm
I love this idea. I can’t wait to turn it into a t-shirt for the next SoMe gathering in town. But I would have to have explanations on the back of course.
ericbannier (eric bannier) on October 5, 2009 at 10:35 pm
Twitter Comment

RT @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post] (Padma shares well.)
– Posted using Chat Catcher
ak_ecarte (kalleb prado) on October 5, 2009 at 10:36 pm
Twitter Comment

https://twitpic.com/kg3o0 – [link to post] totally stole this one. but it’s awesome.
– Posted using Chat Catcher
andrewjkatz (Andrew Katz) on October 5, 2009 at 10:37 pm
Twitter Comment

RT @nitya funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)
– Posted using Chat Catcher
ttjohn (ttjohn) on October 5, 2009 at 10:38 pm
Twitter Comment

A periodic table for Social Media [link to post]
– Posted using Chat Catcher
Padmasree (Padmasree) on October 5, 2009 at 10:39 pm
Twitter Comment

@ericbannier hey thanks!
– Posted using Chat Catcher
vishrutshukla (Vishrut Shukla) on October 5, 2009 at 10:55 pm
Twitter Comment

RT: @Padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post]
– Posted using Chat Catcher
vipinkailas (vipinkailas) on October 5, 2009 at 11:08 pm
Twitter Comment

RT @Padmasree RT @nitya funny but interesting – the periodic table of social media elements [link to post]
– Posted using Chat Catcher
DasJacko (Jack Margo) on October 5, 2009 at 11:27 pm
Twitter Comment

RT @nitya Periodic table of social media elements [link to post]
– Posted using Chat Catcher
deviah (MA Deviah) on October 5, 2009 at 11:31 pm
Twitter Comment

Social Media periodic table! Breaking us down into elements! [link to post]
– Posted using Chat Catcher
tonimiddleton (Toni Middleton) on October 5, 2009 at 11:32 pm
Twitter Comment

Especially for Clare & Saleem: RT Padmasree @nitya funny but interesting – the periodic table of social media elements [link to post]
– Posted using Chat Catcher
arunmvishnu (Arun Vishnu) on October 5, 2009 at 11:53 pm
Twitter Comment

Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree: @nitya)
– Posted using Chat Catcher
multinetro (Multinet Ro) on October 6, 2009 at 4:20 am
Twitter Comment

Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)
– Posted using Chat Catcher
tigertwo (Nancy Williams) on October 6, 2009 at 4:24 am
Twitter Comment

RT @multinetro: Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)
– Posted using Chat Catcher
SisterSnog (Hela Wozniak-Kay) on October 6, 2009 at 5:18 am
Twitter Comment

RT @tigertwo: RT @multinetro: Funny but interesting – the periodic table of social media elements [link to post] (via @Padmasree)
– Posted using Chat Catcher
hjmoliveira (Hélder Oliveira) on October 6, 2009 at 1:22 pm
Twitter Comment

RT @Padmasree funny but interesting – the periodic table of social media elements [link to post]
– Posted using Chat Catcher
JBennettatHP (John Bennett) on October 6, 2009 at 1:32 pm
Twitter Comment

RT @padmasree: RT @nitya funny but interesting – the periodic table of social media elements [link to post] … I love it!
– Posted using Chat Catcher
archanaverma (Archana Verma) on October 8, 2009 at 2:53 am
Twitter Comment

@shel & @jangles are SM all-rounders in this periodic table of social media elements. [link to post] (via @padmasree)
– Posted using Chat Catcher
Jenniferwah (Jennifer Wah) on October 8, 2009 at 3:32 am
Twitter Comment

RT @archanaverma: @shel & @jangles are SM all-rounders in this periodic table of social media elements. [link to post] (via @padmasree)
– Posted using Chat Catcher
dixkatre (Dix-Katre) on October 12, 2009 at 9:04 am
Twitter Comment

RT @MotsAndCo Je l’avais loupé en février et si vs êtes ds le M cas, voila la table périodique des éléments… sociaux: [link to post] !
– Posted using Chat Catcher
motsandco (MotsAndCo) on October 12, 2009 at 9:33 am
Twitter Comment

Je l’avais loupé en février et si vous êtes dans le même cas, voila la table périodique des éléments… sociaux : [link to post] !
– Posted using Chat Catcher
LCD Fernseher on October 27, 2010 at 12:24 pm
Hi this article was very interesting for me. But it was difficult to find it with ask. Maybe you should improve it with seo plugins for wordpress like headspace. Just a tip 😉
periodic table with names on March 7, 2012 at 6:37 pm
Hey thats a great periodic table!

Periodic Table of Social Media Elements

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35 Comments

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