Social Gaming, Micropayments, and Brilliance

Anyone that sees me on Facebook probably thinks I’m a Mafia Wars addict.  If I were to tell you I was doing research, you’d probably laugh – but I am. 🙂

I’ve been closely watching the frequency of social interactions that Zynga, the makers of Mafia Wars and several other popular titles put into the game.

It’s really incredible when you see all of the different ways that they have users interact.  Consider this:

In a world where social media gets chastised all the time about the same things the early web did (Will it make money?) – it’s incredible that we don’t read more about Zynga.

In FaceReviews’ interview with Mark Pincus, Mark makes a great point in utilization of Facebook as a platform for social gaming.  You may wish to reconnect with old friends or acquaintances, but where do you take it from there? Once you’ve caught up on each other’s lives, will you just go your separate ways? Perhaps, but that’s part of where social gaming fits in.  You can communicate with them by playing games together.

Businessweek reports Zynga brings in close to $100 million in annual revenue.

David Berkowitz, friend and fellow Mafia Wars addict (I hear he is also Director of Emerging Media & Client Strategy for 360i when he’s not playing) can attest to Zynga’s success with Mafia Wars:

“I think what’s great with Zynga here is that you either buy your way to the top – like getting godfather points to have a huge mafia and buy lots of weapons – or you have to play your butt off and thus rack up ad impressions.  Either way Zynga wins bigtime.”

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  1. PersonaPro (Persona Personified)

    Twitter Comment

    RT @dberkowitz fun read on mafia wars from a fellow addict RT @nowsourcing Social Gaming Micropayments and Brilliance [link to post]

    – Posted using Chat Catcher

  2. Stefan

    I’ve heard that more and more of my friends play Mafia Wars but I’ve never tried it myself. I spent a lot of time a few years ago playing Hattrick ( and it’s not until I started to make money online I realised how dumb it is spending time without any purpose.
    .-= Stefan´s last blog ..Monthly Roundup – July 2009 =-.

  3. dberkowitz (David Berkowitz)

    Twitter Comment

    fun read on mafia wars from a fellow addict RT @nowsourcing Social Gaming, Micropayments, and Brilliance [link to post]

    – Posted using Chat Catcher

  4. sbeckham (Stephanie Beckham)

    Twitter Comment

    Social Gaming, Micropayments, and Brilliance|@NowSourcing.Com [link to post] by @nowsourcing

    – Posted using Chat Catcher

  5. Frankle

    Dont feel bad if you are a mafia wars addict…I’m one..or at least I was until I had to make a decision between the girlfriend or the game 🙂
    .-= Frankle´s last blog ..Light Bulb Crusher Machine =-.

  6. Mark

    Well, I consider myseld mafia wars adict. I have been playing this game for a very long time and cannot stop =) It is so exiting. I prefer to play fearless class, their health recharges so fast…