Your Medium is Dying! Or is it? How Hulu is Saving Television

Traditional media is thought to become quickly irrelevant as we progress in Internet-based technology. The print media companies have almost all gone to the government begging for a bail out, while continuing to fold, irregardless of the financial support.

Television broadcast companies, however, are making more smooth of a transition into the age of the Web.  Hulu, the popular online video service, is a prime example of this transition. The website is a collaboration between three of the largest TV stations, including Fox, ABC, and NBC.

Utilizing the power of online advertising on both Hulu and their own websites, each television broadcast corporation is able to provide many clips and full-length shows for free viewing. The commercials are mostly non-invasive and usually only take up about 15 seconds of time in between segments of the show being viewed. Arguably, this type of advertising, versus advertising on the television screen, may be more sensible, as it is easier to click directly to the product, versus going to the store and trying to find what was advertised.

So, while the print media continues to collapse from lack of smart reorganization, the broadcast media sector grows. NBC Universal, Fox Entertainment Group, and ABC Inc each own a 27% stake in Hulu, with an investment firm holding the remaining 19% of the website.

Hulu revenues are projected to surpass those of Youtube for the year of 2009. Does this go back to the old adage that better content wins? Or are these three media giants simply playing the game smart?

Reblog this post [with Zemanta]

6 Comments

  1. Twitter Comment


    RT @nowsourcing Your Medium is Dying! Or is it? How Hulu is Saving Television|@NowSourcing.Com [link to post]

    – Posted using Chat Catcher

  2. Twitter Comment


    @Sunshine808 I love HULU…nothing like having Arrested development on every laptop in every room!

    – Posted using Chat Catcher

  3. FriendFeed Comment


    Your Medium is Dying! Or is it? How Hulu is Saving Television | @NowSourcing.Com [link to post]

    – Posted using Chat Catcher

  4. Twitter Comment


    RT @sbeckham: RT @nowsourcing Your Medium is Dying! Or is it? How Hulu is Saving TV | [link to post] (Glad ur back)

    – Posted using Chat Catcher

  5. Not sure if Hulu is saving television, or replacing it. I’ll watch Hulu before I’ll watch television. Perhaps Hulu is saving the shows that display on the television? 🙂
    .-= Colleen´s last blog ..Kennewick Real Estate Listings =-.

  6. I dont think Hulu is replacing TV. I think Hulu is moving forward with the inevitable merging of TV and internet TV. One day we will all look back and think how funny it was that TV and Internet were separate services.
    .-= Frankle´s last blog ..Light Bulb Crusher Machine =-.