Even with the largest social networks, to me, it’s the little things that count.
Although I’m usually knee-deep in the latest toys of social media, I like LinkedIn. Yes, you heard me. For all the criticism that LinkedIn receives, I find it to be one of the most stable social sites, consistently growing, and abound with reliable information. But, back to the little things, the ones which really make Linkedin special to me.
Just yesterday I noticed an email update they had sent my way, offering an abbreviated insight into my networks recent activities. Something I just noticed (thanks to these Linkedin Updates!) is the ability to now “send congratulations” – a good idea and excellent addition to the site.
Now, every site has things about a contact’s birthday, offering the options of sending them a quick gift or dropping them a message, but here LinkedIn capitalizes on its strengths by focusing on something entirely relevant to its network, letting you click through to a message congratulating your connection on their new position. It’s the kind of thing that stops you in your workflow tracks and makes you take action.
LinkedIn is finally getting with the program socially as well. They have recently integrated with Twitter and opened their app platform to their developer network. Expect good things from LinkedIn for 2010.
What are the little things in social media that you’ve noticed that have stuck out for you? Tell us in the comments.