Sales are the lifeblood of any company- this seems like a no-brainer but when you get down to the nitty gritty, sales can start to look kind of scary. It’s an essential department for every business from the very earliest stages of a small startup to the heart of every billion dollar business strategy. Sell your product or you’re dead in the water.

But here’s the thing: you are not selling your product.

End game, yes, of course you’re selling your product but that’s not where it begins. First, you have to sell yourself. The slick salesman in the used car lot is what comes to mind a lot when we think about sales and potential customers reach just the same conclusions. So before you wave the dotted line in their face you have got to sell yourself. Sell yourself as the trustworthy, hardworking businessperson you are, and the sale will easily follow.

What are you selling?