Neal Rodriguez offered up his top points today on how to determine a social media engagement strategy in true Neal fashion – check out the recap below 🙂

Here’s are my favorite highlights on what he calls his social trinity to which he has followed faithfully to drive more than 36 million pageviews to his work:
1 – All points of available exposure for your assets
2 – Identify all points of private contact
3 – Study popular sections of the social network
Bonus: reach out to influential users for your topic.

Remember that you are dealing and communicating with people. The digital networks are only tools.

View Neal’s social media policy post for further info.