by Brian Wallace | Apr 22, 2009 | Google, PPC, SEO
Image by rustybrick via Flickr Google is normally very proud of its tools, and has good reason to be. With a monopoly in the marketplace and easy-to-use tools, they make it easy for new advertisers to find keywords to spend money on, and hopefully grow... by Brian Wallace | Mar 26, 2009 | Google, PPC
Image by Getty Images via Daylife Chances are you understand the basics of Google’s click auction. If you didn’t you probably wouldn’t be interested enough in PPC to do research, read blogs like this one, or try to maximize your performance on the... by Brian Wallace | Mar 5, 2009 | Google, PPC
Image by TimmyGUNZ via Flickr Music is a tough sell online, especially in the PPC realm. You’re taking an item that doesn’t have any distinguishable difference between your version and a competitor’s version, and trying to give the customer reason...