Are you trying to expand your skills as a writer or marketer? Consider writing product reviews, as many businesses sell products online. These products range from clothing to auto parts to food, and everything else you can imagine.
Because so many companies have items to sell, they need writers or journalists to review various products and put these experiences online to help consumers make informed decisions. In a nutshell, this is what product review writers do!
If you spend time online, you’ll probably notice that product reviews are everywhere. While paying customers often write them, reviews are also done by writers and other online outlets.
So, if you want to break into the product review writing space, this guide is here to help. Learn more about how to write great product reviews below.
What Exactly Is A Product Review?
A product review is similar to other online content, so anyone with content writing experience can learn how to write product reviews.
These articles and guides weigh the pros and cons of various products or services. While product reviews used to be more common in print media, they are now primarily online.
These product reviews might be about one particular item, or they might be lists or round-ups. For example, an article such as “best flat top grill review” would gather information about various flat top grills and recommend the best options.
Are There Different Kinds Of Product Reviews?
When writing a product review, the writer takes many factors into account. The tone and intent of a product review varies depending on the type of review.
Some of the most common types of product review include:
- Professional reviews: These reviews are created by industry professionals with more experience or expertise in a specific field.
- Internal writer reviews or marketing reviews: These reviews use writers from internal marketing teams. They are less objective as they focus on the positives of a particular product or service.
- Social media reviews: Most social media reviews come from influencers looking to sell a brand or product to followers.
- Affiliate reviews: While not created by the brand or business, these reviews are from affiliates or brand partners with a vested interest in creating positive reviews for business deals.
Step-By-Step Tips For Writing Your First Product Review
If you’re a writer looking to expand your skills, learning to write product reviews is a good idea. You can use these skills to work for online brands, business, or magazines. All marketers can benefit from learning the basics of product reviews.
Here’s a step-by-step guide:
- Identify your audience: Before you begin writing, determine your audience and the purpose of your review. Does it need to be more natural, or is it mostly positive? Who is likely to read the review? What would they want to know about the product?
- Begin the article by explaining what you’re reviewing: Begin the review with a brief introduction to the service or product. You want to be concise. Readers want to get to the point, not read excess info. You may also add a short outline of what’s in the review.
- Connect to the readers and audience: While you want to discuss the product features, you also want to point out how the product or service applies to the readers, including how it could impact their lives or solve a problem.
- Cover the features and potential pros: Next, discuss the crucial features, specs, and details of the product or service, this section can also cover any benefits.
- Add your conclusion: Finally, you’ll wrap up with a summary, including your overall opinion of the product or service.
As you follow these general guidelines, you’ll gain experience and become more proficient at product reviews, making you a better writer overall.